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Effective Post Card Mailings - Direct Mail
We all know that off-line promotion is just as vital as on-line promotion. But what other means of "off-line" promotion can you do other than mailing out your Flyer or Newsletter? Alot. We could go into Media, Radio, Television and others but that ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Play It Forward
Have you seen the new Kevin Spacey movie, Pay It Forward? I'll tell you, I loved the movie. I'm an idealist. So seeing an "idea" rocketed forward to me is beautiful.
For those of you who haven't seen it, it's about a boy responding to a class assig...
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rating : 0.00, 0 votes. Author : Marc Gunn
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The New Music Marketing Model for 21st Century
A year ago, I wrote a passionate article on the merits of charging $15 when you sell your CDs. Some of my reasonings included: It's tough for indie musicians and you have a good music, so don't short-change yourself; you can always discount the CD ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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How To Break A #1 Hit Song On MP3.com
At the end of August 2000, I read some ad copy at CelticWays.com. In it John Wilmott, NMA Promoter, spoke of a new direction in the music market. He predicted CDs were going out of style to be replaced by MP3s and the new digital technology. And he...
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rating : 0.00, 0 votes. Author : Marc Gunn
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How to Effectively Sell Your CDs
The recent changes in the payback formula at MP3.com had catastophic results to indie artists everywhere. My band, the Brobdingnagian Bards, was making over $100 per day when the system dropped out from beneath us. But you know, it didn't hit us as...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Building a Band Newsletter
I first started publishing my band newsletter during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newsletters (aka ezines) were the way to go.
I must've tried it all too. I promoted gigs, told of our latest accompl...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Id Be Happy to Scratch Your Back
I remember when I first put the Brobdingnagian Bards on MP3.com and started to learn the ropes. I would listen daily to music there, but I never listened to bands that were higher in the charts than we were because I didn't want to boost their rati...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Living the Dream: One CD at a Time
I read somewhere not too long ago that someone was lamenting that artists are putting out too many albums without spending enough time promoting them. Well, I hate to say it, but my group, the Brobdingnagian Bards, is guilty of such a crime.
You se...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Confessions of a Master CD Sales Woman, Part 2
Well a great performance and an interactive sales crew is just the start to seling more CDs at gigs. The Rogues also employ other salespeople.
"Our sellers work off of a commission, with bonuses built in when an individual's sales total reaches a c...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Confessions of a Master CD Sales Woman
A couple months ago, I wrote The Rogues to ask them directly what it is that makes them so successful at selling CDs, and why they are one of the top 10 bands on CDstreet selling CDs. Sharon Wothke wrote back:
"As head sales person for the band, I ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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(Dont) Play by the Rules
I was walking on campus today back from our weekly gig at the University of Texas' South Mall, when I heard a member of the Young Conservatives of Texas speak. March 2nd is Texas Independence Day and so this fellow was preaching that if you work ha...
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rating : 0.00, 0 votes. Author : Marc Gunn
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How to Keep Your Ezine from Being Spam Assassinated
I'm a huge fan of SpamAssassin. I have many websites and all of my servers use it. It cuts out about 80% of the crap heading to my inbox. And while I do lose a few newsletters, it's worth it.
The problem is too many indie businesses just don't get ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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The Biggest Reward Your Fans Hope to Receive
This weekend, we're flying to Hollywood. We are booked to perform at the Into the West Oscar Party, sponsored by New Line Cinema's Official Lord of the Rings Fan Club. We are so psyched.
Unfortunately, I haven't done nearly as much promotion for th...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Promoting Your Music at Amazon.com
I remember a while back reading David Nevue's book, "How to Successfully Promote Your Music the the Internet". In it he threw out a cool suggestion for increasing the searchability of your band.
His suggestion was to write a review of CDs that you ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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How Do You Sweeten the Deal?
I was never a very "great" marketer. I remember in the sixth grade we had a Social Studies project where we could sell whatever we made. I made some chocolate chip cookies, threw them in cheap sandwich bags. My base cost may've been low, but it was...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Dont Neglect Your Free Prize Inside
A couple weeks ago, I asked "How do you sweeten the deal?" to find out what you give your fans to secure extra CD sales. Then I started reading Seth Godin's new book, "Free Prize Inside!", and I realized a big mistake I've made.
I'm a big fan of fr...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Presidential Campaigning Offers Emotional Insight to Growing Your Fanbase
Putting politics aside for a moment (Vote John Kerry for President), presidential campaign strategies offer an interesting lesson for unsigned bands.
I was listening to NPR this morning on the way to work. They said George Bush was heading back to ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Your CD Cover to Advertise Your Music, Another Opinion
One of the Brobdingnagian Bards' early CDs, Songs of the Muse is going into it's second pressing. When I saw Christopher Knab's article "Your CD Cover is Your Best Ad For Your Music", I decided this was the perfect inspiration I needed to update th...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Google Hijacks Press Clipping Services
A few years back, I wanted to find out if my press releases got any media coverage. Media folk don't have the time to tell you if they're publishing a story about you. So I was excited when I heard about services that monitor publications and notif...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Diehard Fans for Life
Everytime I make a new friend, they seem to come away with marketing ideas.
Today, I got an email from one. Her name is Jen Clower-Brown. She is a fantasy artist and friend who I've worked with on a number of fantasy art projects. She wrote:
Marc,
...
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rating : 0.00, 0 votes. Author : Marc Gunn
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More Press Releases = More Press
Over the past couple o'years, I've gotten out of the habit of writing press releases. I have a score of websites and projects that I'm working on, and I have just as many excuses as you probably have.
But today, I read a great article from PR Fuel ...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Two Easy Steps to Describing Your Band for Greater Web Traffic and More Fans
It continues to boggle my mind how many bands don't take the time to come up with a decent description of their music. It's extremely important, and when you're marketing yourself online, it's essential.
So grab some paper, we're gonna create two s...
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rating : 0.00, 0 votes. Author : Marc Gunn
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Passive Income for Musicians - My Top Music Affiliate Programs
Recently, there was a discussion on the MusicThoughts list regarding how to develop passive income as a musician. Of course, there are many types of passive income open to musicians, but this discussion in particular involved using affiliate progra...
0 reviews,
rating : 0.00, 0 votes. Author : Marc Gunn
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