Arts and Entertainment > Music > Diehard Fans for Life
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Article rating : 0.00, 0 votes. Author : Marc Gunn
Everytime I make a new friend, they seem to come away with marketing ideas.
Today, I got an email from one. Her name is Jen Clower-Brown. She is a fantasy artist and friend who I've worked with on a number of fantasy art projects. She wrote:
Marc,
I just received the cd I ordered of "The Trial of Lancelot" by Heather Dale. I haven't even given it a full listen yet, but already she has made an impression on me. Let me explain...
When I pulled out the packing receipt that was with the cd, she had hand-written a short, personal thank-you to me on the receipt! It says nothing more than "Thanks Jennifer! Enjoy, Heather", but I doubt I'll be tossing out this receipt any time soon. It was just a fantastic gesture.
I realize this may be a bit tedious to keep up with, but it's worth considering for your own cd orders.
Jen Clower-Brown
Course, I've been a big proponent of writing personal notes for a long time. For a while, I handled CD orders in house and followed her suggestion. Now, however, CDBaby handles most of our orders. Even there, it's a lot of work to follow-up each order with an email, but let me tell you it's worth it.
Fans want to know that they're not just a face in the crowd. Something as simple as "Thanks Jennifer!" is all it takes to make that impact to earn a diehard fan for life. That's not too tough is it? Well, follow my example, I'm gonna go catch up on sending thank you messages to our fans. They've given a part of themselves to us. And they deserve it!
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians' Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE "how-to" music marketing assistance.
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