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How To Make Your Advertising Work!
Many believe that when it comes to advertising, it’s a necessary evil.
At least that’s how some businesses approach it. Some view it as simply a tool to
showcase price and product while others see it as a way to counter their
competitor's ads. Kn...
0 reviews,
rating : 0.00, 0 votes. Author : Hal Eisenberg
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Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Moms Have The Power!
Moms have the power to start a trend or “nip it in the ...
0 reviews,
rating : 0.00, 0 votes. Author : Sara Duggan
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Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I’d project where the ad industry is headed and what 2010 (...
0 reviews,
rating : 0.00, 0 votes. Author : Dave Chase
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If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don’t Rely on the Yellow Pages Like They Used to
Customers’ buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you’ve probably seen a decline. Traditionally, peop...
0 reviews,
rating : 0.00, 0 votes. Author : Lynella Grant
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How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Businesses spend too many dollars, however, on a...
0 reviews,
rating : 0.00, 0 votes. Author : Thom Reece
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Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it ca...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Keegan
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Advertising Headlines and How to Write Them
1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the...
0 reviews,
rating : 0.00, 0 votes. Author : Alan Sharpe
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Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weig...
0 reviews,
rating : 0.00, 0 votes. Author : Tony Nagy
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Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can...
0 reviews,
rating : 0.00, 0 votes. Author : Tony Nagy
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Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor mot...
0 reviews,
rating : 0.00, 0 votes. Author : Tony Nagy
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Top 9 Reasons To Advertise
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competito...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term “Cinema Advertising” automatically they think the...
0 reviews,
rating : 0.00, 0 votes. Author : Louis Victor
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Marketing Tips For Small Business – Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn’t fit the product? How about a magazine ad that, though gorgeously photographed, didn’t make it clear what was being sold? Or have you heard a catchy radio ad th...
0 reviews,
rating : 0.00, 0 votes. Author : Segarin Monk
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How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl letterin...
7 reviews,
rating : 0.00, 0 votes. Author : Tony Nagy
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Imprinted Promotional Items – Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called “swag,” will open up many opportunities for your place of business...
0 reviews,
rating : 0.00, 0 votes. Author : Cindy Carrera
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Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K...
0 reviews,
rating : 0.00, 0 votes. Author : Robin Henry
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How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?
A: The fir...
0 reviews,
rating : 0.00, 0 votes. Author : Steve Moundzouris
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Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you’ve come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?
The answer to this question is real...
0 reviews,
rating : 0.00, 0 votes. Author : Steve Moundzouris
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Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad
that wasn't generating results for the owner of a
Piano Tuning Business.
Here is the original ad:
========================================
A BETTER PIANO
A well tuned and adjusted piano is a bea...
0 reviews,
rating : 0.00, 0 votes. Author : Tresaca Hamilton
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How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write
for newspapers that would be useful to business people. It struck me
that I was making a solid effort to get into the mind of my target market. It also struck me that this...
0 reviews,
rating : 0.00, 0 votes. Author : Linda Laforge
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The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. ...
0 reviews,
rating : 0.00, 0 votes. Author : Tony Nagy
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Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising...
0 reviews,
rating : 0.00, 0 votes. Author : Greg Chapman
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Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.
...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
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