 |
|
|
| |
-
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?
What...
0 reviews,
rating : 0.00, 0 votes. Author : Hal Eisenberg
-
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think
are 'true.'
They seem set in stone yet they are deadly to the
advertiser.
I'm certain you'll be surprised. Certainly you may even
doubt what I reveal to you. But I've discovered that these
m...
0 reviews,
rating : 0.00, 0 votes. Author : James Burchill
-
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.”
To say, "Best in the world," "Lowest price in existenc...
0 reviews,
rating : 0.00, 0 votes. Author : James Burchill
-
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”
Before we begin, it might help us to agree on what advertising is, so here’s on...
0 reviews,
rating : 0.00, 0 votes. Author : James Burchill
-
Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?
If you follow politics you'll already be familiar with this idea: Incumbents send messages that re...
0 reviews,
rating : 0.00, 0 votes. Author : Robert Abbott
-
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales,
this advertising must be seen or heard by potential buyers, and
cause them to react to the advertising in some way. The credit
for the success, or the blame for the failure of almost al...
0 reviews,
rating : 0.00, 0 votes. Author : Edwin John
-
Do You Really Need a Company Brochure?
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product ...
0 reviews,
rating : 0.00, 0 votes. Author : Segarin Monk
-
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?
Well, sit forward because I'm about to t...
0 reviews,
rating : 0.00, 0 votes. Author : David Frey
-
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in a...
0 reviews,
rating : 0.00, 0 votes. Author : Hal Eisenberg
-
Why Your Ads Aren’t Working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers. Af...
0 reviews,
rating : 0.00, 0 votes. Author : Claire Cunningham
-
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!
We...
0 reviews,
rating : 0.00, 0 votes. Author : Koffi Amouzouvi
-
How To Write Kick-Ass, Profit Pulling Adverts For Your Business…
Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh – grammatically speaking – but holy smokes, it does it have ‘stopping power’...
Now I’ll share with you a few secrets for creating good adv...
0 reviews,
rating : 0.00, 0 votes. Author : James Burchill
-
How To Make Your Yellow Page Ads Work
I hear it often, “advertising in the Yellow Pages directory doesn’t work!” I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims…
“It’s not the medium – it’s the message…and it’s probable the...
0 reviews,
rating : 0.00, 0 votes. Author : James Burchill
-
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,“Grand Opening!”. And now he stands behind the counter, waiting for ...
0 reviews,
rating : 0.00, 0 votes. Author : Hal Eisenberg
-
How to Advertise with Flyers
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers
are simply full page ads tha...
0 reviews,
rating : 0.00, 0 votes. Author : Terri Seymour
-
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:
• Everyone else is doing it
• Nobody buys a paper for the adverts
• The odds are it won’t work
Just because everyone else is doing it, doesn’t mean it’...
0 reviews,
rating : 0.00, 0 votes. Author : Andrew Ludlam
-
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages.
Don’t fall for the trap of supplying a “scribbler” for others that virtually guarantees your card will be in the “round file” sooner rather than later...
0 reviews,
rating : 0.00, 0 votes. Author : David Broome
-
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:
Always include an address on your business card, even if you are operating a small
business out of your home — it greatly ...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
-
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:
Your name — Consider whet...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
Pages : [<<] ... 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 ... [>>]
|
|
