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Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together
in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds
of channels, Cable is now a major player for local
advertising dollars, some for less than 5 bucks.
On the...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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13 Facts About Newspaper Advertising
Advertising in the paper works for many people in
business. The astute merchant understands the
newspaper’s weaknesses and works to avoid them
whenever possible.
Here are 13 facts you should know.
1 Despite declining circulation figures and
increas...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer ...
0 reviews,
rating : 0.00, 0 votes. Author : Michele Schermerhorn
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Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:
(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Keep an ample supp...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Losier
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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became
very popular tool for promoting your business, especially in the
USA. Many people use email in everyday communication. Email is
fast and cheap. What would you like more? Many people subscrib...
0 reviews,
rating : 0.00, 0 votes. Author : Dejan Bizinger
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The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidenc...
0 reviews,
rating : 0.00, 0 votes. Author : Jane Jarvis
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How to Get People to Read Your Ads Like CRAZY!
Rule One :- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read...
0 reviews,
rating : 0.00, 0 votes. Author : Neil Moran
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Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.
Imagine one of your customers calling six different people in your company. The customer asks why they should consider pu...
0 reviews,
rating : 0.00, 0 votes. Author : Richard Cunningham
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The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
Is that a valuable le...
0 reviews,
rating : 0.00, 0 votes. Author : Mark Vurnum
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10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a ...
0 reviews,
rating : 0.00, 0 votes. Author : Susan Friedmann
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Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.
Adv...
0 reviews,
rating : 0.00, 0 votes. Author : Robert Warren
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Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:
Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400...
0 reviews,
rating : 0.00, 0 votes. Author : Robert Warren
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Promotional Vehicles
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for ma...
0 reviews,
rating : 0.00, 0 votes. Author : Chris Smith
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Creating a Winning Logo
Creating a logo to get you noticed.
When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company i...
0 reviews,
rating : 0.00, 0 votes. Author : Philip Gillespie
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10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.
2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed...
0 reviews,
rating : 0.00, 0 votes. Author : David Coyne
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Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.
What is the process that goes in the min...
0 reviews,
rating : 0.00, 0 votes. Author : Arun Pal Singh
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Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes. These advertisements use attractive ...
0 reviews,
rating : 0.00, 0 votes. Author : Adnan Asfar
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The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketi...
0 reviews,
rating : 0.00, 0 votes. Author : Julia Hyde
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Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color...
0 reviews,
rating : 0.00, 0 votes. Author : Mitone Cooke
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A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems...
0 reviews,
rating : 0.00, 0 votes. Author : Patrick Quinn
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Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine, is whether the headline will actually h...
0 reviews,
rating : 0.00, 0 votes. Author : Patrick Quinn
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The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."
Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, hea...
0 reviews,
rating : 0.00, 0 votes. Author : Dean Phillips
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What Is Most Important – Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloo...
0 reviews,
rating : 0.00, 0 votes. Author : Patrick Quinn
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