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5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".
Almost three out of five (58%) of all adults say
they check the Ye...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".
Almost three out of five (58%) of all adults say
they check the Ye...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Send em to the White Pages
Your business is listed in the Yellow Pages
whether you buy an ad or not. Your business is
listed in the Yellow Book and the other phone
books, too, no purchase necessary.
The trick is to get people to remember your name
when they look in the book....
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Should You Advertise on TV?
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do you have an advertising plan?
Are you...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks. Not bad when you consider
the many ways to hawk your service or product
They get...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What Do Your Ads Say?
Make a list of everything you think should be
included at one time or another, in one of your
ad, be it radio, newspaper or Little Jimmie's
class play program.
Everything. Experience, staff, facility, product.
The list will be quite long. Take the ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
business.
Many times the ideas are clever and cute but you
should weigh the ups and downs of every offer
before you dig out the checkbook. Most of thes...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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7 Tips for Better Ads
The content of advertising is basically the same
no matter what the media. It is good and it works,
or it is bad. Some TV ads are so clever people
tend to remember the cleverness and forget the
product.
Here are seven tips to help you create better...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"
is not a "quick fix". If sales are down, you can't
quickly put up a few boards to boost the numbers.
You must plan ahead.
Lead time is not short when using outdoor. The
best use of boards is for im...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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The Skinny on Billboards
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere. The
clever use of the girl had two purposes; the first
was to cover up all the unsold boards. The second
w...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What the Newspaper Ad Person Won’t Tell You
Newspapers are considered the PRIMARY advertising
medium by 99.4% of all retailers. Newspapers have
been there in every step of the typical store
owner’s life from the very beginning. Newspapers
covered his birth, his high school graduation, his
en...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Whats On Your Business Card?
A professional business card says more about you
and your business than any other tool in your
marketing arsenal. You need a card that looks
good, tells what you do and makes it easy to
contact you.
Here's how to use the necessary ingredients to
cr...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What To Do With Your Business Cards
Without a plan to distribute your cards, there's
no need to print them in the first place.
Many fall into the trap of thinking all the
thinking about business cards is over once the
order is placed. Wrong! The average person has
more than half of b...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something,"
Hans Magnus Enzensberger.
Culture affects everything we do. This applies to all areas of human life from personal relationships to conducti...
0 reviews,
rating : 0.00, 0 votes. Author : Neil Payne
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What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence is "Where You Save 20% ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What Does Your Business Card Say?
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them or buy from them.
Everyday people throw awa...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are
in trouble. Fewer people use them every year. Even the best-
pulling ad in the section isn't getting the number of
callers or sales i...
0 reviews,
rating : 0.00, 0 votes. Author : Dr. Lynella Grant
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8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.
That's right you don't even have to...
0 reviews,
rating : 0.00, 0 votes. Author : Michelle Cobbs
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The Ultimate, “Must-Have” Home-Based Business for YOU
The Ultimate, “Must-Have” Home-Based Business for YOU a
Underemployed, Unemployed, or Industrial Age Individual
Allow me to educate you on the issue of job security and
paint you a picture of what the aftermath can be if you
remain comfortable at y...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Wilson
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Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.
This is an idea not new by any means, but it can prove ...
0 reviews,
rating : 0.00, 0 votes. Author : Michelle Cobbs
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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas King
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How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, “Wha...
0 reviews,
rating : 0.00, 0 votes. Author : Nancy Fraser
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Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?
If this scenario is fam...
0 reviews,
rating : 0.00, 0 votes. Author : Stuart Ayling
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Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Here is a list of some textbook rules regarding marketing and advertising in general. These are...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Wagner
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