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Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll
into town with a clever idea to sell to people in
business.
Many times the ideas are clever and cute but you
should weigh the ups and downs of every offer
before you dig out the checkbook. Most of thes...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What Do Your Ads Say?
Make a list of everything you think should be
included at one time or another, in one of your
ad, be it radio, newspaper or Little Jimmie's
class play program.
Everything. Experience, staff, facility, product.
The list will be quite long. Take the ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks. Not bad when you consider
the many ways to hawk your service or product
They get...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Should You Advertise on TV?
When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do you have an advertising plan?
Are you...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Send em to the White Pages
Your business is listed in the Yellow Pages
whether you buy an ad or not. Your business is
listed in the Yellow Book and the other phone
books, too, no purchase necessary.
The trick is to get people to remember your name
when they look in the book....
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".
Almost three out of five (58%) of all adults say
they check the Ye...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most
popular forms of advertising in the country today.
Almost every home in America (96.9%) and business
has at least one copy of "the book".
Almost three out of five (58%) of all adults say
they check the Ye...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Why I Like The Ads I Hate!
It's been said that the antidote to likingloving is not hating,
but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job. That is
what advertising is supposed to do! Isn't it?
There is...
0 reviews,
rating : 0.00, 0 votes. Author : Yvonne Finn
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8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.
That's right you don't even have to...
0 reviews,
rating : 0.00, 0 votes. Author : Michelle Cobbs
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Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are
in trouble. Fewer people use them every year. Even the best-
pulling ad in the section isn't getting the number of
callers or sales i...
0 reviews,
rating : 0.00, 0 votes. Author : Dr. Lynella Grant
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What Does Your Business Card Say?
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them or buy from them.
Everyday people throw awa...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted
opportunities to sell.
Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
If your Selling Sentence is "Where You Save 20% ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something,"
Hans Magnus Enzensberger.
Culture affects everything we do. This applies to all areas of human life from personal relationships to conducti...
0 reviews,
rating : 0.00, 0 votes. Author : Neil Payne
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The Ultimate, “Must-Have” Home-Based Business for YOU
The Ultimate, “Must-Have” Home-Based Business for YOU a
Underemployed, Unemployed, or Industrial Age Individual
Allow me to educate you on the issue of job security and
paint you a picture of what the aftermath can be if you
remain comfortable at y...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Wilson
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Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.
This is an idea not new by any means, but it can prove ...
0 reviews,
rating : 0.00, 0 votes. Author : Michelle Cobbs
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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas King
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How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, “Wha...
0 reviews,
rating : 0.00, 0 votes. Author : Nancy Fraser
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Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?
If this scenario is fam...
0 reviews,
rating : 0.00, 0 votes. Author : Stuart Ayling
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Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Here is a list of some textbook rules regarding marketing and advertising in general. These are...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Wagner
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When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering
nonetheless.
It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk ts...
0 reviews,
rating : 0.00, 0 votes. Author : John Jordan
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Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.
On the Internet there are thousands of programs and Business Opportunities being create...
0 reviews,
rating : 0.00, 0 votes. Author : John Panella
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Just What Are Consumers Thinking?
Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconsciou...
0 reviews,
rating : 0.00, 0 votes. Author : Darrin Coe
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Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:
* The firs...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Credibility In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a serv...
0 reviews,
rating : 0.00, 0 votes. Author : Jacob Madison
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