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Creating Attention Grabbing Headlines
Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to wa...
0 reviews,
rating : 0.00, 0 votes. Author : Anne Ahira
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Choosing Promotional Product To Sell Your Company
Promotional product is a type of marketing that can allow your business to take off. Many companies find that providing a product to the public about the service that they have to offer or the product that they are selling is important. Perhaps y...
0 reviews,
rating : 0.00, 0 votes. Author : Leon Chaddock
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Marketing Metrics: The Science That Makes the Art of Advertising Profitable
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and I’...
0 reviews,
rating : 0.00, 0 votes. Author : Stephen Steckly
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The Forgotten Advertising Medium
Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.
That medium is Newspaper Advertising. Any online business owner that is not usi...
0 reviews,
rating : 0.00, 0 votes. Author : Sharon Bray-McPherson
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Secrets of Successful Yellow Pages Advertising
Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.
1. The size of your ad depends on 3 factors: your budget, your competition and your curr...
0 reviews,
rating : 0.00, 0 votes. Author : Avery Manko
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Promotional Pens: Writing Your Edge in Business
Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing ide...
0 reviews,
rating : 0.00, 0 votes. Author : John Morris
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Infomercial Creation: Design To Sell
In infomercial creation, there are a number of different options available to you. You can hire someone to do the work for you or you can do it yourself. There is much to consider about this process though so taking the time to plan and execute e...
0 reviews,
rating : 0.00, 0 votes. Author : Leon Chaddock
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Get Business Card Deals!
We don’t mean to burst anyone’s bubble here, but there are some excellent ways to get business card deals on the web! You will find a number of options to consider in a wide range of choice. If you are just starting out in a business, you likely d...
0 reviews,
rating : 0.00, 0 votes. Author : Leon Chaddock
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What Smart Advertisers Are Doing About The TiVo Problem
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word-TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter d...
0 reviews,
rating : 0.00, 0 votes. Author : Bruce Prokopets
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How To Get People To Read Your Ads
Rule One:- The Headline
The headline should summarise the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read ...
0 reviews,
rating : 0.00, 0 votes. Author : David Bell
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Offline Ways To Promote Your Business
If you are trying to promote your business now, you can move in one of two directions:
You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.
You can let your creative juices...
0 reviews,
rating : 0.00, 0 votes. Author : David Bell
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Marketing and Advertising – How Much Should You Be Spending?
Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to...
0 reviews,
rating : 0.00, 0 votes. Author : Linda Riley
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How to Dominate Other Yellow Page Ads
What I’m about to reveal to you is “classified” information. Top secret stuff.
Okay… maybe not top secret… but you should know some entrepreneurs pay big bucks for the information I’m about to reveal to you. And that’s no fib either.
If your busi...
0 reviews,
rating : 0.00, 0 votes. Author : Joe Farinaccio
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Getting Your Fundraiser Publicity
How well your fundraiser does will depend on how much publicity you can attract. Your community should be made aware of your fundraiser, so they can help raise funds and increase your results. If your community doesn’t know about the fundraiser you...
0 reviews,
rating : 0.00, 0 votes. Author : Michelle Pearson
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Dump Those Helping Verbs from Your Ads and Promotion Copy
My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like:
“That a girl, Cindy!
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an actio...
0 reviews,
rating : 0.00, 0 votes. Author : John T Jones, Ph.D.
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I Dont Need a Website
I've met with many small businesses this past year trying to sell my skills and one thing I regularly hear is this: "I don't sell anything online, I don't advertise online, I don't even have or know how to use a computer... why should I pay for a w...
0 reviews,
rating : 0.00, 0 votes. Author : Faheem Razak
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What Does the Point of Diminishing Return Mean?
Advertising, what does the point of diminishing return mean?
The point of diminishing return simply means that no matter how much more money you spend on advertising, your gross sales will only increase in small increment, if any at all.
Below are ...
0 reviews,
rating : 0.00, 0 votes. Author : Steve Moundzouris
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Seven Inexpensive Not Cheap Advertising Tactics
Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.
The following list contains seven suggestions for ach...
0 reviews,
rating : 0.00, 0 votes. Author : Mary Eule
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Radio Advertising: A Long History Of Excellence
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of...
0 reviews,
rating : 0.00, 0 votes. Author : Leon Chaddock
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Inside View On Printers
Printers have certainly come a long way since the inception of the character and and dot matrix printers.
These ancient products (ancient in technical terms being as few as 10-15 years) were what are known as impact printers, simply because they ne...
0 reviews,
rating : 0.00, 0 votes. Author : Alan Jason Smith
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Is Traditional Advertising Dead?
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitf...
0 reviews,
rating : 0.00, 0 votes. Author : Chet Holcomb
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Vinyl Banner Design Tips
Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a banner. And even if you have no exp...
0 reviews,
rating : 0.00, 0 votes. Author : Rick Hendershot
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Your Billboard is Showing
Several years back the billboard people put a big
picture of "Sharlene Wells, Miss America" on
billboards all over town. She was everywhere. The
clever use of the girl had two purposes; the first
was to cover up all the unsold boards. The second
w...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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What Color is Your Yellow Pages Ad?
In the beginning, Yellow Pages ads were, well,
yellow. With black type. Then, in an effort to
jump start sales, the clever people who invented
Yellow Pages in 1886, the Reuben H. Donnelly
Corporation, figured an inexpensive way to add red
to the ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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Dont Use Your Print Ad on Radio
I don't know about you but I don't drive down the
road with a pencil and paper on the seat.
Why then should you waste valuable advertising
seconds on the radio by telling me your phone
number?
Spend 20 minutes with local radio and you will
hear mor...
0 reviews,
rating : 0.00, 0 votes. Author : Mike McDaniel
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