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Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so yo...
0 reviews,
rating : 0.00, 0 votes. Author : Woody Quinones
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God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.
They don’t make the greate...
0 reviews,
rating : 0.00, 0 votes. Author : Kirk Otto
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10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone andor impress prospective customers. Sometimes these events have big con...
0 reviews,
rating : 0.00, 0 votes. Author : Laura Paladino
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Printing - How Do I Buy It?
Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink start...
0 reviews,
rating : 0.00, 0 votes. Author : Steven Schneidman
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I Dont Want to be Different
To succeed in today’s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It...
0 reviews,
rating : 0.00, 0 votes. Author : Brian Grinonneau
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Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.
In the case o...
0 reviews,
rating : 0.00, 0 votes. Author : Rosanna Cooper
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3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
I’m ...
0 reviews,
rating : 0.00, 0 votes. Author : Bryan Thompson
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Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is ever-changing and new develo...
0 reviews,
rating : 0.00, 0 votes. Author : Chris Bradley
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The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from
Pennsylvania named Vance Packard wrote a book called
The Hidden Persuaders. It was meant to explain to the
public at large why they buy the products they do and to warn
them about the psychological...
0 reviews,
rating : 0.00, 0 votes. Author : Marjorie Dorfman
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Customer-Involving Signage and Selling
Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):
1. Since movement always attracts attention, any banner, sign set of a pole that
might move with the wind or elec...
0 reviews,
rating : 0.00, 0 votes. Author : Kare Anderson
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Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Remember, people are busy and they're bombarded with thousands of commercial messages every day. So th...
0 reviews,
rating : 0.00, 0 votes. Author : Kevin Stirtz
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Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year
Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. He or she will ...
0 reviews,
rating : 0.00, 0 votes. Author : Lynella Grant
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Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve le...
0 reviews,
rating : 0.00, 0 votes. Author : Tyrell MacGregor
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Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:
1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get ...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Daehn
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Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing in...
0 reviews,
rating : 0.00, 0 votes. Author : Gabrielle Guichard
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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Media Savvy – Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.
Because we have advertising shoved at us from...
0 reviews,
rating : 0.00, 0 votes. Author : Melody Spier
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How to Make Your Claims Believable
When you hear claims like…
…Best Lawnmower in the country
…Absolute Lowest Prices In Existence
…Leaves your hair cleaner than any other shampoo
…do you believe them?
Or is there a certain degree of doubt in your mind about their credibility? Or whe...
0 reviews,
rating : 0.00, 0 votes. Author : Scott Bywater
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How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free.
But, you may well ask… how can I make a profit giving my products and services away without charging for them?
Which is the exact reason why you need to understand th...
0 reviews,
rating : 0.00, 0 votes. Author : Scott Bywater
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Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card:
Use some color - not too much - just enough to grab someone's attention and make them want to read the card.
Use a font that's easy to read
Don't fill the whole card with type - it looks ...
0 reviews,
rating : 0.00, 0 votes. Author : Wendy McClelland
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How Do People Know Youre in Business?
One of the most important things to do now that you’ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recogni...
0 reviews,
rating : 0.00, 0 votes. Author : Wendy McClelland
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Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax ...
0 reviews,
rating : 0.00, 0 votes. Author : Chris Bradley
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