So many business people neglect this valuable asset that may be used for a multitude of messages.

Don’t fall for the trap of supplying a “scribbler” for others that virtually guarantees your card will be in the “round file” sooner rather than later.

Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.

· List the things that differentiate you or your company from the competition.
· Relevant information on your products and/or services
· Testimonials from satisfied customers
· Your guarantee for your products/services
· If it is appropriate…your hours of business
· Your company mission statement and/or goals
· Special Offers
· Your Points of Difference from the competition
· Product Information
· Links to Interesting Websites
· A Cartoon
· Public Holiday Dates and/or Holiday offers
· Recipe
· Famous Quote
· Next Appointment
· Your Opening Hours
· Other Clients
· Taxi Service Numbers
· International Time Differences
· Toll Free Numbers
· Terms & Conditions
· List of Email Addresses
· Local Services: Doctor, Dentist, Chiropractor
· Competition Numbers
· Refund

Of course this list can grow according to your imagination, but you get the general idea.

After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com

• Cable TV Advertising; Mobile Detailing Customers


• Advertising Inserts


• Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


• Information To Include On Your Business Card


• Top Design and Marketing Tips from a Branding Expert


• What are Text Adverts?


• Mobile Detailers; Customer Window Displays


• Heard A Good Radio Ad Lately? Neither Have We


• Make Your Business Cards Work


• See How to Advertise and Gain More Money to Blast Another Project


• The Secrets To Successful Radio Advertising


• Information Gathering & Delivery May Never Be The Same!


• Crazy Ads? Maybe Youre Just Out of The Demo!


• Business Plan Appeal – Five Rules For Writing Attention Grabbing Headlines


• How To Write Ads That Get Response