 |
|
|
| |
-
Brand Image – Brand Identity Guru
Having a brand image is not a “have or have not” proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you’re s...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. Until you give them a reason to think otherwise, it’ll continue that way. This isn’t news, though. That’...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
The Face of Your Business, Part I
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know...
0 reviews,
rating : 0.00, 0 votes. Author : Leila Johnson
-
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communicat...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand—or have its famous brand but no facilities—which would you choose? It’s not a trick question. But it demonstrates the power of the bra...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with you...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets ...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Branding Guru - Brand Identity Guru
Branding Today
Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?
One poor brand exp...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American adv...
0 reviews,
rating : 0.00, 0 votes. Author : Marsha Maung
-
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.
It really is the expression of the es...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Brand Equity - Brand Identity Guru
7 Qualities Of A Strong Brand:
1. Commands premium pricing while retaining loyalty
2. Shortens the sales cycle
3. Deflects competition
4. Resists commoditization
5. Establishes top of mind awareness (mindshare)
6. Generates referral “word of mouth”...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offe...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
Branding Mistakes - Brand Identity Guru
1. It “sells itself.” I don’t need to market.
Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling ...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
-
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with somethi...
0 reviews,
rating : 0.00, 0 votes. Author : Eileen Parzek
-
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, an...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
Interestingly, with all this wealth of information, some of ...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leave...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditu...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters andor symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element o...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.
Business Cards
The biggest change by far in bu...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Brodovsky
-
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringi...
0 reviews,
rating : 0.00, 0 votes. Author : Charlie Cook
-
Into The Limelight
To stand out in a cluttered world, become a recognized expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return ...
0 reviews,
rating : 0.00, 0 votes. Author : Steven Van Yoder
-
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successe...
0 reviews,
rating : 0.00, 0 votes. Author : Sopan Greene
-
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?
Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks per...
0 reviews,
rating : 0.00, 0 votes. Author : Richard Cunningham
Pages : [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 14 [>>]
|
|
