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Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It’s what makes you different from everyon...
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rating : 0.00, 0 votes. Author : Alicia Smith
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What is an Artists Statement & How Often Should It Be Updated?
An artist’s statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.
Ponder over the following questions prior to writing your artist’s statement:
Is your work whimsical, th...
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rating : 0.00, 0 votes. Author : Yasmeen Abdur-Rahman
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Three Brand Identity Myths That Will Bring Your Business Down
To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to...
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rating : 0.00, 0 votes. Author : Erin Ferree
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9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar e...
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rating : 0.00, 0 votes. Author : Erin Ferree
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No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.” Designing their own marketing materials when th...
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rating : 0.00, 0 votes. Author : Erin Ferree
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Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.
In terms o...
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rating : 0.00, 0 votes. Author : Thomas Murrell
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The Art of Successful Branding
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it...
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rating : 0.00, 0 votes. Author : Dina Giolitto
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Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. “I’ll just do business under my own name for a while, until I fi...
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rating : 0.00, 0 votes. Author : Ramona Creel
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What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don’t want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many be...
0 reviews,
rating : 0.00, 0 votes. Author : Alicia Smith
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Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat ...
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rating : 0.00, 0 votes. Author : Henriette Martel-Lawson
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The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bell...
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rating : 0.00, 0 votes. Author : Bea Fields
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Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
While ...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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Corporate Identity - A Rough Guide
A rough guide to corporate identity
The tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem t...
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rating : 0.00, 0 votes. Author : Alastair Taylor
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You’ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I recommend being a part of your local town parad...
0 reviews,
rating : 0.00, 0 votes. Author : Letitia S. Wright
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Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Why?
Because increasing "affection" will build relationships. Those relationships, if made strong enou...
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rating : 0.00, 0 votes. Author : John Jordan
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Brand Lo-o-o-o-o-ve...
So... how have you been building your brand lately?
Now, I'm writing this in my best Barry White voice... "How's
your Brand Lo-o-o-o-o-ve, baby?"
It may sound obvious, but increase Brand Love by branding better.
Branding your business better will h...
0 reviews,
rating : 0.00, 0 votes. Author : John Jordan
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The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this companypersonproduct?”
In today’s ever-changing world ...
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rating : 0.00, 0 votes. Author : Darrin Coe
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10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?
Follow these top ten tips for 2005 and it will
be your most profitable year yet!
1. Write an attention grabbing headline.
Realize that y...
0 reviews,
rating : 0.00, 0 votes. Author : Marisa D'Vari
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How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.
Now to define a good...
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rating : 0.00, 0 votes. Author : Ray Smith
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How Important it is to have a Professional Logo Design for your Business?
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper m...
0 reviews,
rating : 0.00, 0 votes. Author : Ray Smith
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Measuring Return On Investment
...or Is My Brand Working?
To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no inter...
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rating : 0.00, 0 votes. Author : Nancy Fraser
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Trademark Your Business – Lessons Learned
Small business owners learn many lessons the hard way - through
the school of hard knocks. I recently experienced my own tough
lesson concerning the importance trademarking my business name.
Like many solo-entrepreneurs on a tight budget, the thoug...
0 reviews,
rating : 0.00, 0 votes. Author : Jean Hanson
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The Big Uneasy: Clearing the Clouds of Guess
People often come to me to assist them with developing
their brand because they are unable to accomplish the
business success they desire. They're experiencing what
we call the Big Uneasy--the state of being when things are
hard. They are stu...
0 reviews,
rating : 0.00, 0 votes. Author : W. Vito Montone
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Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to avoid
a myopic view and consider another important aspect of the
business game as well-- investing. After any amount of toil
and hard work to create a valuable product, service or
company th...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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