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Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for Yourself
Calling all realtors, financial planners, insurance brokers,
multi-level & network marketers, and anyone else who
works in the precarious and often misunderstood position
of operating under a large comp...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat,
once told Alice in Wonderland something all business owners
and marketers should remember:
"If you don't care where you are going, it doesn't make a
difference which path you take."
For bus...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
You have just now used your mind to develop a pi...
0 reviews,
rating : 0.00, 0 votes. Author : Dave Jones
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Top 3 Strategies to Boost Your Perceived Value
Clients who love what you do are the cornerstone of a successful professional service business. Here are three ways to boost the value your clients associate with you and your business.
1. Deliver unexpected value.
Delivering your service with exce...
0 reviews,
rating : 0.00, 0 votes. Author : Rose Hill
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You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business o...
0 reviews,
rating : 0.00, 0 votes. Author : Kevin Kearns
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Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build ...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Stucker
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Setting the Right Price
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your custom...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Stucker
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Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
There are two speeds for launching a brand, each one with
its own pros and cons.
Speed A, like a hot air balloon, takes a long time to
...
0 reviews,
rating : 0.00, 0 votes. Author : Catherine Franz
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Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attrac...
0 reviews,
rating : 0.00, 0 votes. Author : Cathy Stucker
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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has f...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own business successfully.
The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of...
0 reviews,
rating : 0.00, 0 votes. Author : Julia Tang
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Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION
To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the f...
0 reviews,
rating : 0.00, 0 votes. Author : DeAnna Spencer
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My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online ...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Southon
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12 Ways to Reduce Postage
Postage is an expense that can erase your profits. Follow these guidelines to reduce your postage expense.
1. Never send a letter that weighs less than 30 gms. Five size
8-12x11 circulars can be mailed with a 1st class postage stamp. By using a...
0 reviews,
rating : 0.00, 0 votes. Author : DeAnna Spencer
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Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
First the purpose and vision of my site was to have...
0 reviews,
rating : 0.00, 0 votes. Author : Maya Sunpongco
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Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?
If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding...
0 reviews,
rating : 0.00, 0 votes. Author : Nancy Fraser
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Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now,
you want to give it a look, an image.
Why a look? Most consultants see themselves as hard working and pragmatic. They
believe the look of their materials is unimporta...
0 reviews,
rating : 0.00, 0 votes. Author : Keith Thirgood
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The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
We all have a personal brand wi...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bell...
0 reviews,
rating : 0.00, 0 votes. Author : Bea Fields
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Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that...
0 reviews,
rating : 0.00, 0 votes. Author : Leila Johnson
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Brand Your Consulting Brilliance
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hea...
0 reviews,
rating : 0.00, 0 votes. Author : Robert Moment
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Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isn¹t in a gallery? Ever see an astounding independent film and wonder why people
al...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear.
W...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting. It's my favorite time of year. By now, kids are settled into
school, sweaters set free from mothballs, and it's an amazing time to... BU...
0 reviews,
rating : 0.00, 0 votes. Author : Kim A. Castle
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