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Logo Visability
Designing a logo can be an exciting process, and with an infinite array of logo design possibilities, it’s easy to forget to think about how your logo will look when you’re actually using it. No matter the nature of your business, you want to make ...
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rating : 0.00, 0 votes. Author : Jonathan Munk
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Shape Sends a Message
A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organizatio...
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rating : 0.00, 0 votes. Author : Jonathan Munk
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The Sound of Business -Part IV
Steps to Creating Your Sonic Personality©
1. List all the human attributes inherent in your business personality. An
accounting firm may want to project stability, reliability, and a
conventional outlook - think the avuncular voice of Walter Cron...
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rating : 0.00, 0 votes. Author : Jerry Bader
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The Sound of Business - Part III
How to Give Good Sonic Personality©
We live in an age of metrics. Traditional and new media advertising
agencies often substitute metrics for understanding. Mathematical
models create the appearance of scientific analysis, when in fact they
are ...
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rating : 0.00, 0 votes. Author : Jerry Bader
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The Brand Story - A Tale Worth Telling
Every Business Has A Story To Tell
Everybody likes a good story and why not? Stories are entertaining,
instructive, engaging and above all human; they connect people to
people, and businesses to customers. Stories are about communication
and com...
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rating : 0.00, 0 votes. Author : Jerry Bader
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What Does She Have That I Dont?
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
But exactly what is branding, an...
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rating : 0.00, 0 votes. Author : Karen Saunders
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Personal Image and Your Business
Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will lead ...
0 reviews,
rating : 0.00, 0 votes. Author : Noelle Wong
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Corporate Gifts with Logo is Mileage for Money
Corporate gifts with logo are perhaps the most popular and widely used of all corporate gift ideas. Of course,
it makes perfect sense. If your company wants to give its employees or customers a gift, then obviously you want
them to remember you...
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rating : 0.00, 0 votes. Author : Stephen N
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Benefits of Corporate Gift Giving Can Never Be Understated
Why purchase corporate gifts? The benefits of corporate gift giving can never be under-stated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing which...
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rating : 0.00, 0 votes. Author : Stephen Ng
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The Top Ten Reasons Companies in Montreal Canada Use Promotional Products!
Let's face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the general store. Every year you knew approximately how much you were goi...
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rating : 0.00, 0 votes. Author : Steven Schneidman
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The Value Of A Brand
Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people.
Brand is valued ...
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rating : 0.00, 0 votes. Author : Hari Wibowo
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More Than Just a Logo: Creating Your Companys Corporate Identity
A client of mine once called after I had given a presentation to him about his company's brand. He was calling to say we needed to change the shade of taupe we had all agreed upon for the firm's logo.
I was surprised to hear this busy man talking t...
0 reviews,
rating : 0.00, 0 votes. Author : Kara Brook
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Creating an Irrestible Brand
Hard times create amazing successes.
Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices, and shrinking margins, a few remarkable businesses have discovered how to make their b...
0 reviews,
rating : 0.00, 0 votes. Author : Rick Barrera
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Black Friday Branding
I got more calls yesterday than I have in weeks and from real
people too. Holiday weeks are when smart marketing takes place.
Chances are you will get to talk to someone for the following
reasons:
People are in a good mood - Its the holidays;
P...
0 reviews,
rating : 0.00, 0 votes. Author : JoAnn Hines
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So Whats The Big Deal In A Name Anyway?
You want to know how these guru's are making money??
They spend a lot of time and effort to achieve good product and name recognition.
People may forget your site, they may forget the name of your ezine, but they won't forget your name if you know ...
0 reviews,
rating : 0.00, 0 votes. Author : Donesia Muhammad
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Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker
It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. It's not for crusty old men anymore. Poker has a new brand - it is now young, hip and c...
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rating : 0.00, 0 votes. Author : Kevin Kearns
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Exposure: Name Recognition
When you meet someone new, do they remember your name? Do you remember theirs?
Sometimes you do, but more often you don’t. But, the more often you meet that person, the more times you hear their name, the more likely you are to remember them, rec...
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rating : 0.00, 0 votes. Author : Jan Verhoeff
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Branding, Concept, Communication and Focus Testing
I’ve seen it all. The good, the bad and the ugly of Web site design. And the more I analyze what’s on the Web, the sadder I get, because the Web has become open game for Web site designers with bad taste and no plan.
On the other hand, there are ma...
0 reviews,
rating : 0.00, 0 votes. Author : Rick Vidallon
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Search for the most Happening Product in Demand
Companies have learnt that they must try to sell those products, which people really want else they could suffer losses. As a result, many companies are making great efforts to adapt themselves to changing customer requirements.
When the dot com bu...
0 reviews,
rating : 0.00, 0 votes. Author : Craig Dawber
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Golden Tip for a Successful Corporate Logo
A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.
A company logo is like a visiting card, which gives o...
0 reviews,
rating : 0.00, 0 votes. Author : Craig Dawber
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Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The combinati...
0 reviews,
rating : 0.00, 0 votes. Author : Anna Spargo-Ryan
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What Word Do You Own?
When I hear the word pyschology, I think of Dr. Phil.
When I hear the word motivation, I think of Tony Robbins.
When I hear the word marketing, I think of Seth Godin.
And when I hear the word closeout, I think of my Dad.
Why?
Because each of those ...
0 reviews,
rating : 0.00, 0 votes. Author : Scott Ginsberg
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Cal Worthington: World Champion Car Salesman
In 1974 we left our college teaching life to return to industry so that we could support our children as they entered college. (I increased my salary substantially.) We moved to Southern California and merged into the frantic culture in the town of...
0 reviews,
rating : 0.00, 0 votes. Author : John T Jones, Ph.D.
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Naming Your Business: What You Need To Know
Naming your business is probably the second thing you’ll do when you start it,
right after you decide what sort of business it will be. It’s a decision that you’ll
have to live with every day so here’s something to think about before you print
u...
0 reviews,
rating : 0.00, 0 votes. Author : Fred Stesney
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