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Growth in Store: Serving Up Opportunities for Private Label
Private Label Trends
The beverage industry is turning over a new leaf as trends support brisk growth and
reveal hot opportunities for private label. While newsworthy trends are beginning to
unfold, savvy sellers explore the impact these changes h...
0 reviews,
rating : 0.00, 0 votes. Author : Jake Mayer
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Transform Your Business Name into a Brand Name
It's easy to think that because you have a name, logo and tag line, that
you have a brand. But corporate identity is just the first step of building a
brand image. The name, logo and tag line are two dimensional
elements in a three dimensional w...
0 reviews,
rating : 0.00, 0 votes. Author : Phillip Davis
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Mobile Marketing: Why It Works
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product a...
0 reviews,
rating : 0.00, 0 votes. Author : Sandy Baker
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On Branding
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may ...
0 reviews,
rating : 0.00, 0 votes. Author : Avery Manko
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The Power of Small Business Branding Through Private Labeling
Your Label Says A Lot About Your Business
A brand is a powerful tool in your hands, a visual image that encapsulates a
perceived value associated with your company, product or service by customers and
potential customers. As competition intensif...
0 reviews,
rating : 0.00, 0 votes. Author : Jake Mayer
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Your Reputation… Take It Seriously
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good name at all costs… it is one of your most precio...
0 reviews,
rating : 0.00, 0 votes. Author : Mary Eule
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Brand Identity
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
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Corporate Branding
Differentiating and communicating your product’s unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do o...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
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Branding Company
OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention…but how? Many companies will rely on the skills a good branding ...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
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Google Takes Manhattan
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand...
0 reviews,
rating : 0.00, 0 votes. Author : Scott D. White
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Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmob...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Keegan
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What if There Were No Franchised Brands?
What if there were no Franchised Brands? What if none existed? Some believe that might be better, yet others point to the fact that there would be less choice and fewer small businesses. Did you know on this particular point of contention that ther...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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The Successful Logo Design Secret - So Obvious Its Often Overlooked!
Microsoft… IBM… Wal-Mart… Nike… Adidas… Time Magazine
Six of the largest public companies in the world…leaders of their respective industries… innovators and creators of products, services, and information…
You know who they are. You study ...
0 reviews,
rating : 0.00, 0 votes. Author : Derek Falvey
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What Can The Adult Movie Industry Teach Regular Business Folk?
Alright, let’s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not going away any time soon. Being successful in business has often been about walking a fine line and th...
0 reviews,
rating : 0.00, 0 votes. Author : Lee Raito
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IPod Nano Vs. Motorola: Brand Vs. Product
Motorola ChairmanCEO, Ed Zander had some harsh words for Apple regarding the
simultaneous release of the iPod nano with the Motorola ROKR, but, more
importantly, he had admonition for his own brand as well. Having a lot of previous
success with...
0 reviews,
rating : 0.00, 0 votes. Author : Molly Sunderdick
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Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mi...
0 reviews,
rating : 0.00, 0 votes. Author : Sean D'Souza
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How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incom...
0 reviews,
rating : 0.00, 0 votes. Author : Sean D'Souza
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Identity - Can It Really Be Packaged?
Individuality... uniqueness... Identification. "This above all: to thine own self be true."
What do all of the above have in common? They all translate into the meaning of ‘identity’. Without it, we have no representation of our own characteristics...
0 reviews,
rating : 0.00, 0 votes. Author : Jake Gourd
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A Grand Slam for Milk?
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been
under fire by Major League Baseball for making light of the steroid conflict within
the league. The scene opens upon a player who was pulled from the game for
“te...
0 reviews,
rating : 0.00, 0 votes. Author : Molly Sunderdick
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Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express brand certainly should be “smart.”
Customers are supposed to feel an increased sense of intelligence after staying at
Holiday Inn Express because they have recognized and capitalized upon good
quality f...
0 reviews,
rating : 0.00, 0 votes. Author : Molly Sunderdick
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Heres A Low-Budget Way To Brand Yourself!
Remember this passage from the movie, "Pulp Fiction"?
In the movie, Samuel L. Jackson told you it came from
the bible, Ezekiel 25:17, and it went like this:
"The path of the righteous man is beset on all sides by the
inequities of the selfish, and ...
0 reviews,
rating : 0.00, 0 votes. Author : Craig Garber
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Jacob Fruitfield - Cool, Clean, and Local Hero
Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the gre...
0 reviews,
rating : 10.00, 1 votes. Author : Gerard Tannam
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To Brand Or Not To Brand? That Is The Question
The brands are coming! Their arrival has been evident in our supermarkets and on the main streets of our towns and cities for some time now. It started as a trickle, led by the makers and the retailers of consumer goods, but it has more recently be...
0 reviews,
rating : 0.00, 0 votes. Author : Gerard Tannam
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When The Going Gets Tough
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?
Gone are the days when companies in India more or less operated in a mon...
0 reviews,
rating : 0.00, 0 votes. Author : Gaurav Bahirvani
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