 |
|
|
| |
-
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if ...
0 reviews,
rating : 0.00, 0 votes. Author : Phillip Davis
-
Branding: All My Exs Live In...
...my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconsci...
0 reviews,
rating : 0.00, 0 votes. Author : Mark Campanale
-
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.
Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pe...
0 reviews,
rating : 0.00, 0 votes. Author : Mark Campanale
-
Branding 101: Why Its Critical to Business Success and How to Do It Right
What’s Your Brand?
A brand is a productcompany personality that helps distinguish it from the
competition. It evolves out of the product essence. So, what’s yours? Quality?
Service? Price? Whatever it is it’s something your marketing must reinfo...
0 reviews,
rating : 0.00, 0 votes. Author : John Follis
-
How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:
Please don't squeeze the Charmin.
(since 196...
0 reviews,
rating : 0.00, 0 votes. Author : John Follis
-
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.
But did you know that article marketin...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
-
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual peo...
0 reviews,
rating : 0.00, 0 votes. Author : Daniel Sitter
-
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
The...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Keegan
-
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big word fo...
0 reviews,
rating : 0.00, 0 votes. Author : Ray Smith
-
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call ‘super niche’ markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing ...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
-
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad
logo can bring a negative impression about a company. For many
companies, a logo is the only identifiable mark a potential customer may
ever see, so it needs to be memorable, ...
0 reviews,
rating : 0.00, 0 votes. Author : Curtis D. Tucker
-
Importance of Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give...
0 reviews,
rating : 0.00, 0 votes. Author : Nell Taliercio
-
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the graphic designer point of view, here’s what it looks like.
1. Client meets graphic...
0 reviews,
rating : 0.00, 0 votes. Author : Marsha Maung
-
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they d...
0 reviews,
rating : 0.00, 0 votes. Author : Jeanna Pool
-
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients andor customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will ...
0 reviews,
rating : 0.00, 0 votes. Author : Jeanna Pool
-
Extreme Makeover — Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what...
0 reviews,
rating : 0.00, 0 votes. Author : Jeanna Pool
-
Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences y...
0 reviews,
rating : 0.00, 0 votes. Author : Tino Buntic
-
Hiring the Right Graphic Designer for Your Small Business
Every small business needs it, but not many have it. I am not talking
about cash flow, clients or even your product or services to sell. Yes, all
of these things are absolutely necessary. But, what I am talking about is
something most small busi...
0 reviews,
rating : 0.00, 0 votes. Author : Jeanna Pool
-
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Introduction
Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and gro...
0 reviews,
rating : 0.00, 0 votes. Author : Solomon Prabakar
-
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email
Or
Always Branded Email There to Remind Me
For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examp...
0 reviews,
rating : 0.00, 0 votes. Author : Jason DeVelvis
-
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly,...
0 reviews,
rating : 0.00, 0 votes. Author : Sara Pedersen
-
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
-
Picking The Design Company Which Is Right For You
So you’ve decided to go for it—you’re ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You al...
0 reviews,
rating : 0.00, 0 votes. Author : Eduardo Pereira
-
Why Should I do Business With You?
It's the question that is on the minds of all our customers regardless
of what products or services we are offering. Potential customers
want to know what makes you so different and why should they
do business with you as opposed to one of your ...
0 reviews,
rating : 0.00, 0 votes. Author : Denise Ryder
Pages : [<<] 1 2 3 4 5 6 7 8 9 10 11 12 13 14 [>>]
|
|
