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A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."
I saw Paris condescend to the working cla...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
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Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.
Don't use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was ...
0 reviews,
rating : 0.00, 0 votes. Author : Dina Giolitto
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Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company’s ad. They pay an ad agency to write and produce their commercials. Ther...
0 reviews,
rating : 0.00, 0 votes. Author : Nancy Fraser
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The Aim of the Name
Large corporations spend lavish amounts seeking names for
their products that grab a consumer, or convey positive
feelings. Book authors do the same. As do magazine writers.
So, say you are planning something that needs a name: your
new company,...
0 reviews,
rating : 0.00, 0 votes. Author : Don Pooley
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Mascots – The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of “Stickiness”. Your great customer support and product quality sticks only so long. You got to remind folks often that you are ...
0 reviews,
rating : 0.00, 0 votes. Author : Vinodh Pushparaj
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Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm t...
0 reviews,
rating : 0.00, 0 votes. Author : Amanda Ayles
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Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?
-- Randy P.
A: What's in a name? When it comes to your business, Randy, ...
0 reviews,
rating : 0.00, 0 votes. Author : Tim Knox
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Corporate Logo Design – 6 Keys to Success
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company ...
0 reviews,
rating : 0.00, 0 votes. Author : Ray Smith
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Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on fra...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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The Very Basics of Design
Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a ...
0 reviews,
rating : 0.00, 0 votes. Author : Marsha Maung
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Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean “the divin...
0 reviews,
rating : 0.00, 0 votes. Author : Larry Galler
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Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting t...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just becau...
0 reviews,
rating : 0.00, 0 votes. Author : Marsha Maung
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The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.
Don’t be Shy
When it becomes for...
0 reviews,
rating : 0.00, 0 votes. Author : Mari-Lyn Hudson
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Business Image
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into...
0 reviews,
rating : 0.00, 0 votes. Author : Kevin Kearns
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Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver lining for
both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sea...
0 reviews,
rating : 0.00, 0 votes. Author : Molly Sunderdick
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Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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