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Quality and Service - Yeah, Right!
One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something ...
0 reviews,
rating : 0.00, 0 votes. Author : Greg Roworth
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A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Recently I was making a new business pitch to a Charlotte area professional services firm. The second meet...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.
A...
0 reviews,
rating : 0.00, 0 votes. Author : Bill Willard
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Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, othe...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
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The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business’s brand identity design. The keystone of that design is the logo, but in many cases, the logo isn’t enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add t...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
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Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Corporate Internet Branding — Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza — the stuff of which dreams...
0 reviews,
rating : 0.00, 0 votes. Author : Biana Babinsky
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Why Branding?
Having a concise, clear image that you project to your clients
and customers is important in today’s market. More and more
people are leaving the job market and creating their own
business, whether by choice or necessity, so the competition
co...
0 reviews,
rating : 0.00, 0 votes. Author : Jodie Foster
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When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a neg...
0 reviews,
rating : 0.00, 0 votes. Author : Tommy Maric
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Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or...
0 reviews,
rating : 0.00, 0 votes. Author : John Jantsch
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Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of ...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
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Choosing the Right Color Palette
Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?
We hav...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
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Attract More Clients With A Brand Identity
You’ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you’ve probably wondered how you can foster more of this “Know-Like-Trust” factor in your business relationships. Pictures are t...
0 reviews,
rating : 0.00, 0 votes. Author : Erin Ferree
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7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will rem...
0 reviews,
rating : 0.00, 0 votes. Author : Michele Schermerhorn
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Brand Your Name!
Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Keegan
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FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to ...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let’s discuss just how bad it really is. Let’s us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this phil...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, low...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautifu...
0 reviews,
rating : 0.00, 0 votes. Author : William King
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McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same t...
0 reviews,
rating : 0.00, 0 votes. Author : Lance Winslow
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Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, ...
0 reviews,
rating : 0.00, 0 votes. Author : Wendy Maynard
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Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:
I want to order an 800 number. On my AT&T bill is a customer services numbe...
0 reviews,
rating : 0.00, 0 votes. Author : Eileen McDargh
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Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving compan...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Keegan
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