Have you thought about your logo colors and what they stand for? If you're like most people, the answer is no. Many people simply choose colors that they like, or colors that feel good. One CEO I know likes his designers to use the colors of his alma mater in the designs he was given. But colors have meaning and choosing the right colors for your logo can better convey your brand. For example, many banks, insurance companies and investment firms use blue and gray as their corporate colors because these colors represent stability, trustworthiness, and conservative ideas. While health clubs, spas, and specialty resorts often use green because it represents health, growth, and tranquility. When choosing your logo, take the time to think through what colors represent what your company stands for - then use them.

Resolution is an important component of

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Jonathan Munk writes articles for major Logo Maker companies such as http://www.LogoWorks.com and http://www.LogoMaker.com

For more information about LogoWorks visit Statesman.com

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