A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-looking logos. Triangles, with their angular appearance, can tell a customer that your organization is cutting edge, different, and not run of the mill.

Of course, these meanings are not set in stone. For example, the edges of a square can be softened to look like a child's building block. Circles can be made to have sharp stray edges (as if someone were sketching a circle and some of the lines went stray) to make it look much harder. Triangles can have rounded corners so that it ends up looking like a triangle from an orchestra.

All the design elements combine to create the complete message. The message portrayed by the shape of a logo is only part of the total package. The use of colors, lines and other artistic design elements all combine with the shape to form the complete message you will send through your logo.

Jonathan Munk writes articles for major Logo Maker companies such as http://www.LogoWorks.com and http://www.LogoMaker.com

For more information about LogoWorks visit Statesman.com

• What Does She Have That I Dont?


• The Brand Story - A Tale Worth Telling


• The Sound of Business - Part III


• The Sound of Business -Part IV


• Personal Image and Your Business


• The Top Ten Reasons Companies in Montreal Canada Use Promotional Products!


• Benefits of Corporate Gift Giving Can Never Be Understated


• Corporate Gifts with Logo is Mileage for Money


• The Value Of A Brand


• So Whats The Big Deal In A Name Anyway?