Job applicants don't have time. Do you know anyone in human resources that has a minute to spare? I sure don't. So why treat job applicants any differently. More and more companies are relying on their own company web sites for their job openings. According to noted recruitment authority Gary Crispin, almost 15% of all hiring online is done through company web site postings. Doesn't it make sense to make your company job board easier to find by your applicants?

Unfortunately, each company decides the importance of their recruitment efforts by virture of where the link for their jobs appear. In some sites you can find the link on the home page (bad for the HR department and recruiting), on other sites it may take you a couple of more clicks to find the "jobs" link. Once you find the link to "jobs" you may find it described in a number of different ways:

Careers,
Work,
Work For Us,
Join our Team,
Team "fill in the blank" What is your favorite?

Job seekers should be able to find your postings with a minimum of clicks and difficulty. Unfortunately this is not the case on most sites. Visitors are looking for your jobs and will move on to the next company if your jobs are too hard to find! This means lost candidates and more recruitment expenses to find candidates.

What's more, posting jobs on your company web site is a great cost effective way to reduce reliance on job boards. Additionally, more and more companies are integrating their automated resume tracking systems with their career sites on company

.jobs is the first Internet domain designated exclusively for human resource professionals and endorsed by the Society for Human Resource Management (SHRM). Susan R. Meisinger, SPHR, president and CEO of SHRM had this to say about the new.jobs domain:

“A company’s .jobs site has the potential to create a more streamlined recruiting process for HR professionals, and make it easier for prospective employees to find vacant jobs.”

The format is simply:

www.companyname.jobs

.jobs was just approved. Most HR professionals don’t even know about it! Now, regardless of company size, you can show your job candidates your high level of professionalism with a .jobs address. Big companies with large high powered HR staffs have discovered this "secret weapon." BMW, Disney, Walmart and others are already using their weapon in the war for talent.

.jobs provides you with the ability to effectively direct job seekers to the exact online destination of your employment opportunities contained within your own company website. One click access to jobs! Anyone who has ever been directed to a company home page to only fumble around trying to find the company jobs page will appreciate being told a new message of simplicity:

Apply at companyname.jobs.

Moreover, job seekers will appreciate a standardized format of www.companyname.jobs in place of unfriendly URL's such as www.companyname.com/general/jobs that literally come to them in all shapes and sizes without any degree of consistency.

Now, .a .jobs address can be had that will make finding your company jobs as easy as 1, 2, 3.

Peter Altuch is president of HRshopper.com a destination site for "everything human resources." HR professionals, consultants and educators can come to shop, and stay to learn. http://www.hrshopper.com

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