Happy customers are the lifeblood of every successful business. The secret to getting and keeping such customers is to have an H.C.A.P involving both customers and retail sales team members. This Plan can work for you. It's well worth a three month trial in your business.

Have Staff Treat Customers as Though They Have A High R.L.V. (Retail Lifetime Value)

Your H.C.A.P. is a Happy Customer Acquisition Plan and it's put in place when you train that each customer is worth more to the business than the value of the next purchase. At the next transaction your customer should be treated as having a Retail Lifetime Value of the total of their purchases with you over a lifetime. In many cases this will exceed $10,000.

A knowledge of this figure will improve the customer service attitude of staff. The customers will sense the change of being more highly valued.

Encourage Staff Customer Service Suggestions

Front counter staff are those best placed to provide the most useful feedback when it comes to improving customer service and quarterly retail sales figures. The key then is to provide plenty of opportunities for staff to give their supervisors suggestions. It's important for staff to see some of their suggestions being used. Otherwise the feedback flow will stop.

Commit to Overdelivering to Your Customers

Happy customers are those who know you'll go

Your Happy Customer Acquisition Plan will begin working for you within three months of you Having Staff Treat Customers as Though They Have A High R.L.V. , and when you Encourage Staff Customer Service Suggestions, plus you Commit to Overdelivering to Your Customers .

Your Plan will produce a healthy increase in your next set of sales figures.

Copyright 2005 Kenneth Little

Kenneth Little is a writer, teacher, public speaker and the publisher of a re-released classic - in a revealing ebook- that will show you how to get the best of health and wealth out of all your future years. Find more on this at: http://www.Young-at-Sixty.com

True success will be yours no matter what your age. Amazing "How I Became Young at Sixty" brings renewed strength to your body, hope to your mind and increased prosperity to your lifestyle. You Can Get your Free ebook "How I Became Young at Sixty" by going to: http://www.Young-at-Sixty.com/get-your-f-r-e-e-ebook.htm

• Getting it Together: Integrating Customer Focus, Involvement, and Horizontal Management


• Customer Relationships Within the Evolved Organization


• How to Calm Cranky Customers Without Blowing Your Stack


• Customer Service - Secrets of the Professionals


• Customer Service - Let Me Show You How To Get Loyal Customers


• 10 Tips for Improving Customer Service and Keeping More of Your Customers


• Drawing the Line on Rude Customers


• 5 Simple Tips for Dealing with Nasty Customers


• 7 Keys Strategy to Earn Customer Loyalty


• Customer Service - Profit from Keeping Customers


• Battling with Customer Service: How to Win the War, Part 2 of 2


• How To Beat Those Automatic Telephone Answering Systems


• No Vacancy for Customer Service


• Who Comes First: The Customer or the Customer?


• Customer Service -The Truth About Lifelong Loyal Customers