Design is a vital component of my business.

It struck me the other day when I looked closely at how my business operates and appears in public. I find that nothing I do is left to happen randomly. I design, I plan and project, I piece together, stand back and look. I go back and change things around.

For example: I chose a colour for my office, it was yellow, because yellow stimulates thinking. When I need to design and develop ideas I go to another room, with a wide window overlooking a mountain, with a board to capture ideas, with music and different sources of light to create varied atmospheres to stimulate ideas creation. When I decide to have some thinking time, I will light a special tea tree flavoured incence.

Design not only covers my business card and my logo- or my website for that matter. It involves how I present myself, what I talk about, who my business partners are, what I get involved in and how I choose to contribute to my community.

For example: I choose my clothes very carefully, (“That’s what all women do,” – I can hear you think it.) That is not what I mean; I visualise the environment that

I ask myself: Who do I choose to be? – Then I design and assess my business on an ongoing basis. All comes together in an impactful symphony – running a business by design.

Find more thoughts on entrepreneurship and business at http://www.rightnowcoaching.com

Astrid McCormick is a business and personal coach assisting entrepreneurs to find their individual way of becoming successful business operators. The rightNow coaching system is about seeing the greatness in people and pointing out their assets even when they are invisible to their owner. Personal wisdom, humor and surprise are her coaching tools ensuring successful outcomes for clients. More thoughts on the http://www.rightnowcoaching.com website.

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