Business > Entrepreneurialism > Understanding Who Your Clients Actually Are
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Article rating : 0.00, 0 votes. Author : Graham S Nicoll
Is there a specific profile of business or person that you are trying to target?
If you don’t currently have a clear picture of a typical client / customer (I use these two words interchangeably) then how do you know the best form of marketing activities to target people or businesses most likely to buy your products or services?
The most important first step in developing you Business Growth Strategy is to establish exactly what your current clients looks like.
Some business try to define their ideal client before clearly understanding what their current profile client, and these can be very different.
Maybe take some time out of your busy schedule to evaluate your current client base to establish whether your current clients are actually the profile you want to be working with long term.
In a lot of businesses over 80% of the profit is generated by approximately 20% of the customers.
Is this the same for your company?
Once you have established what your current clients look like you are better placed to review your new client acquisition strategy, assuming you wish to keep working with the same profile of clients.
If your company currently works on the basis of working with anyone who will buy your product, maybe now is the time to evaluate if you could be more selective in finding clients, and in doing so become more profitable.
Written by Graham Nicoll, Business Development Director of Pti International, is a renownwed speaker and business growth consultant. Visit http://www.pti-worldwide.com or Graham’s Blog at http://graham-nicoll.blogspot.com/
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