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Business > Have you been doing these mistakes in your business?
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Article rating : 0.00, 0 votes. Author : Ashish Singhania
Most of us do start our businesses, but we don’t pay attention to some things that are very critical for its efficient functioning. Talking about mistakes there could be a lot of them, but there are a few that are like pillars to the temple of mistakes. You just can’t keep making them and still expect to be in business forever. Here is a short take on a few of those terrible mistakes people do.
1. Not Giving Customer Service its due: Now let’s get one thing straight, it is not just those big companies that are into some kind of service that need customer support representatives and elaborate set ups for all that they do to keep customers happy. Every business needs to give primary importance to customer service. Your competitors render the same product/service anyway, so the extent would go to keep your patrons happy is what would set you apart from them. The Mistake? Business owners don’t give a damn.
2. Not Using Technology: Not having a website, not using email marketing, not leveraging technology is one of the biggest blunders an entrepreneur can make. If you haven’t started selling your products online and have not used e-commerce yet, you are going to be left far behind.
3. Playing the Game on Price Alone: If your only retort to a competitor’s big move to take your customer away from you had been to reduce your own prices, you have been playing it wrong all the time. It is not price that
you should be fiddling with, it is the apparent value that your product or service provides that you should be working on. Does it provide value? Does it solve your prospect’s problem? And does a good job on that? Answer them and act on them. Terrible mistake this one.
4. Thinking of Marketing as something only big companies do: Marketing is something every business - big and small ought to do. It is not something you should be doing when you have excess money or when you felt that you just forgot to put in some flyers like your friend Jai - the barber, did. Good Marketing brings you customers and they in turn bring you money. What else were you putting your money on?
5. Doing Business like everyone else: If you were to just look around the streets, you would see all kinds of businesses and then you would realize that they do business like they would do a job. Not giving a damn about all those basics that need to have been given importance to. Business is fun and exciting. A day can never be the same, how do you expect to run like one of those mundane and repetitive jobs. In a nutshell, be innovative. Be unique and do it your way.
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