Picture all the people you know who are dynamic, successful and self-confident. The ones who are the stars of every gathering. The people who are witty, intelligent and entertaining. The scintillating personalities who can be relied upon to light up every occasion.

These super confident people are never tongue-tied, never shy, never afraid to express an opinion.

You will never see them cowering in their seats too shy to express their views or sitting quietly in a corner while others are making all the important decisions. They will never be lost for a friend or short of admiring companions.

But, what is their secret? What amazing source of power have they uncovered that enables them to dazzle and impress everyone they meet?

Easy ...

They have discovered the ASTONISHING POWER of WORDS.

They always know what to say and how to say it. They use words to control and take command of every situation.

Is it any wonder they're so confident?

Now it's your turn to join them, to become a master of words.

Words will transform your image and boost your impact in every area of your life.

Every day we judge the intelligence, education, and status of complete strangers simply on the basis of hearing them utter a sentence or two. We accept or dismiss them on the evidence of the words they use. It is important to remember that other people judge US in exactly the same way!

One of the disadvantages of having a limited vocabulary is that we may often feel like foreigners in our own country. We may hear or read things which have only the vaguest meaning for us, or even mean nothing at all!

But we don't have to accept this. We have an absolute right to understand whatever we hear or read, and to be able to communicate our thoughts, feelings and opinions to those around us.

We cannot control the language that others use or write. But we CAN make sure by study that, whatever words they use , we get the message.That's why it's so important to follow a structured vocabulary-building programme.

A powerful vocabulary will:

* transform your powers of written and oral expression
* maximise your powers of persuasion
* energize your thinking power
* enable you to articulate your most complex thoughts and ideas
* impress your fellow professionals, clients, customers, etc.
* increase your earning potential
* enhance your social status
* enable you to become a fluent and popular conversationalist
* transform your negotiating skills
* pay you real short and long-term dividends in business and social advancement

From 'Vocabulary Power for Business Leaders and Professionals' www.assignmentsplus.com/vocabulary-for-professionals.html

Gerard McLoughlin, Director of Assignments Plus Publications, is the author of "15 Hours to a Powerful Vocabulary."

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