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Closing the Loop: Integration Strategies for Marketing and Sales
It’s Business 101: Marketing and Sales are the two forces that drive business; whether it’s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the tradit...
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rating : 0.00, 0 votes. Author : James Krouse
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Why a Little Bit of Marketing Does You Good, Especially at Christmas
My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting mon...
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rating : 0.00, 0 votes. Author : Rachel Lane
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What Color is Your Goldfish? Marketing to the Masses
Oprah. Timberland. Starbucks. Phat Farm. Survivor. LiveStrong. Consciously or subconsciously it is estimated that people see over 5,000 marketing messages each day, this according to the “Father of Guerrilla Marketing”, Jay Conrad Levinson. T...
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rating : 0.00, 0 votes. Author : Shonika Proctor
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Make Magic with your Marketing in 2006!
Make Magic #1
Marketing is about making plans, about Goals and Objectives and Strategies. It is about what I call the “what and the how” – the answering of these questions.
• What is my destination (objective) and how (strategy) will I get there?
...
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rating : 0.00, 0 votes. Author : Patricia Brooks
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Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to
briefly describe what she did. She said it was complicated,
she did so many things. I asked who her clients were. She
said she couldn't define them, that she dealt with everyone.
I then a...
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rating : 0.00, 0 votes. Author : Joanne Victoria
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Your Business Card Should be Your Best Salesman
One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to rem...
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rating : 0.00, 0 votes. Author : Rick Hendershot
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Let the Market Speak!
The first and most logical step in whether or where to start a business is to conduct a market analysis. For a retail business, a few general locations should be chosen for detailed analysis to identify where the opportunity is greatest.
A market a...
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rating : 0.00, 0 votes. Author : John Vinturella
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The Rapidly Expanding Market of Subliminal Messaging
The numbers of consumers buying into products that contain subliminal messaging, such as audio tapes, DVD’s and videos’, and even the newest software products, are on the increase.
I was intrigued at the reason why? Can so called ‘normal’ people r...
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rating : 0.00, 0 votes. Author : Louisa Croft
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What Is and Why Use 0800 numbers?
It is quite impossible you haven’t noticed that more businesses each day are offering an 0800 number for people to contact them. This is mainly because during a sale there is a normal need of communication and in 90% of cases this is done by phone....
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rating : 0.00, 0 votes. Author : Mark Vurnum
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Why Santas Marketing Works Better Than Yours
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he ...
0 reviews,
rating : 0.00, 0 votes. Author : Sean D'Souza
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Warning: Dont Let Your Business Become a Commodity
The first question every potential customer, client, patient, etc. should ask when shopping for products or services is, “Why should I do business with you?” This question is so basic, so reasonable, so simple… a complete “no-brainer” for anyone i...
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rating : 0.00, 0 votes. Author : Mary Eule
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Wrong Product for a Conceived Market
Big corporations make mistakes all the time. They can take higher risks than small businesses because they have more resources to fall back on than do small businesses. A disaster can wipe a small business. It happens all the time.
Big businesses l...
0 reviews,
rating : 0.00, 0 votes. Author : John T Jones, Ph.D.
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Using Seminars to Market Your Accounting, Consulting or Tax Practice
Seminar marketing is one of the most productive and cost-effective ways to build your financial practice!
You can:
• Obtain an implied endorsement of you and your practice through sponsorship
• Increase your visibility in the community and develop...
0 reviews,
rating : 0.00, 0 votes. Author : Kirk Ward
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Focus on the Value, Not the Price
“The lower the price, the better chance I have at making the sale.”
Ever say that to yourself? Of course you have.
Was it the truth? Not even close.
For some reason, you and other salespeople have been led to believe that the price of a product ...
0 reviews,
rating : 0.00, 0 votes. Author : Tom Richard
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Writing to Sell – Convince, Dont Con
Writing should always be suitable for the target audience. This is simple good sense. It is no good, for instance, writing a sales leaflet for soap powder in the language used by the scientists who developed it.
Some people make the big mistake of ...
0 reviews,
rating : 0.00, 0 votes. Author : John Philip
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Positive Language for a Positive Response
The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.
Some time ago, I edited the marketing materi...
0 reviews,
rating : 0.00, 0 votes. Author : John Philip
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Marketing Niches, Is It for You?
In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid mar...
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rating : 0.00, 0 votes. Author : Fred Farah
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Marketing Genius: The CD Business Card
What is a CD Business card?
CD business card replication is a relatively new concept.
CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your ...
0 reviews,
rating : 0.00, 0 votes. Author : M Nova
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How Unique Is Your Business? A Competitor’s Dilemma
In our efforts to study our competitors we run the risk of marketing just like they do. This is bad news if our competitors are terrible marketers; which is the case in most cases. The emulation of competitors is more common than you may think. ...
0 reviews,
rating : 0.00, 0 votes. Author : Gustavo Partal
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Reasons Why You Should Niche Your Business
Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite e...
0 reviews,
rating : 0.00, 0 votes. Author : L A Parmley
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Boxed Flower Programs
A current floral industry buzzword is “boxed flower program”. This refers to the practice of selling flowers to the consumer in a box, normally through distribution channels other than the traditional retail florist. Some boxed flowers come direc...
0 reviews,
rating : 0.00, 0 votes. Author : Karen Marinelli
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Top 5 Reasons for Buying a Used Trade Show Booth
The trouble is you can’t really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and intuition are saying yes.
Buying a used trade show booth is the answer to your dilemma! Which...
0 reviews,
rating : 0.00, 0 votes. Author : Patty Stripes
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