Business > Marketing > Real Estate Marketing Strategies: Are You Sharpening Your Saw?
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Article rating : 0.00, 0 votes. Author : Maya Bailey, Ph.D.
What does it mean to “sharpen your saw?’
According to Dr. Steven Covey, “sharpening your saw” means
Increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their real estate goals.
For example, one of my clients, Sandra, (all names have been changed) struggled with an addiction to alcohol for years. Her business was always in chaos, as she had roller coaster moods that would never allow her to focus on her business. Once she made the decision to limit her alcohol intake, she regained energy and strength and her business took off.
The four levels of “sharpening your saw”:
• The physical level. How good are you at getting enough rest, sleep and exercise? Is your diet healthy or do find yourself relying on fast foods? What about your water intake? Are you drinking 2-3 quarts a day? Very important: are you allowing yourself to breathe deeply? So many of my clients were in the habit of shallow breathing and depriving themselves of the needed oxygen for energy. How well do you take care of your physical body? The answer to this will determine not only the health of your body but also the health your business and your ability to wisely market yourself.
The Mental Level l—What kind of thoughts do you entertain? Are you focused on what you don’t want or what you do want ? Your thoughts create your reality, so what thoughts are you thinking right now? Whenever you catch yourself in negative self talk, use the STOP Technique. Just say STOP, take a deep breath and change that thought to a more positive one
The emotional level
Are you doing things that make you happy? Are you around people and activities that bring you joy? So many times in our focus to achieve success, we deprive ourselves of a balanced life. Guess what? You attract the energy that you radiate. So if you want to attract happy appreciative real estate clients, become happy and appreciative. Before you know it the business you had been struggling to have is now drawn to you like a magnet. Everyone wants to do business with people who are positive and uplifting.
• The spiritual level
What are you doing each day and each week to nourish yourself spiritually? Whether you are religious or not , I have never met anyone who didn’t sense that there is a Diving Intelligence that created this universe. And this Divine Intelligence is abundant, just look at the trees and the flowers. The more you are aligned with this essence the more your have a solid spiritual foundation. Maybe your spiritual nourishment is church, maybe it’s the trees or the ocean. Find that place where you are in a state of awe and wonder and visit there often.
In over 10 years of Coaching Real Estate Agents, almost exclusively on getting more clients, the best way to “ sharpen your saw” is to lead a happy, creative life. The energy you radiate will magnetize all the clients you’ll ever need.
For more information on powerful real estate marketing tips and tools, please visit Maya's website:
http://www.90daystomoreclients.com While you're there, get
your Free Audio Mentoring Session by clicking the first
button.
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