Business > Marketing > Three Keys to an Effective Logo Design
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Article rating : 0.00, 0 votes. Author : Steph Sonksen
Effective logo design can be crucial to the success of your company. Often good
logo design is trumped by overly busy, "I want it to look that way," designs. The
company does not think in the terms of the customer, but instead by what they
think looks good. There are a few things to keep in mind when designing or
redesigning your company logo.
First, keep it simple. People like logos that are clean and quickly understood. When
you look at large successful corporations you will notice that they tend to have very
simple and clean designs. These companies spend millions researching their
identities and probably know what works and what does not work. Just remember
clean and simple.
Second, use a limited color palette. This tip will not only help you develop a
professional logo, but it will save your company money as well. The more color that
you have in your logo; the more it will cost to reproduce your marketing materials.
(i.e. business cards, stationery, and brochures) Limiting your color palette also helps
in building a brand identity. Customers will be able to recognize your company as
they recall your color combinations. When designing your logo with one or two
colors you will have a clearer chance of conveying the correct emotion.
Finally, use clear and readable fonts. No one will remember your company if they
can’t read the name. You will find that more logos use sans serif typefaces. This
does not mean that you should limit your type choices to sans serif. There are many
faces to choose from but remember to keep it legible!
Jonathan Munk writes articles for major Logo Maker companies such as LogoWorks.com and
LogoMaker.com.
Read what ConstantContact.com says about LogoWorks
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