I bet you have not thought about it much, but there are many ways you can help your customers in their daily lives. If you have a customer who just got laid off from their job, tell them you will be glad to take a few of their resumes and put them in a file box and when Corporate Executives come into the store you will be sure to put a good word in for them. Many years ago I use to drive from company to company to wash cars. Sometimes companies were hiring and sometimes laying off or closing. It was easy to put a small box behind the seat of my work truck and sense most of those who gave me their resumes were customers. I helped them and maintained a customer, because once they got a new job they could resume my mobile car wash services. It sure made people happy. I use to laugh at that, but I placed so many people over the years in jobs and they were so grateful they always referred so many new customers to me. As business owners we know thousands of people and we understand networking, use this skill to keep your customers gainfully employed so they can continue to patronize you. When you see someone out looking for a job, get their resume and keep it in a small file box behind your seat. Label ten folders with categories such as:

Clerical

Computers

Sales

Engineers

Management

Medical

Legal

Labor

Construction

Etc.

When you see a Human Resources person, take out the box and ask her if she would like to copy any of these resumes, ask her which categories and positions they are looking for put that information on the box lid on a 3 X 5 index card with their name and phone number. They’ll be impressed and want to become a permanent customer of you business because you are showing an interest in their company. This is also the easiest way to sign up a corporate account. The Human Resources person is the one who can give you the green light. You are also cutting down on the unemployment line. Good job. Think about this idea, it works.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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