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24 Killer Press Release Secrets
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and rele...
0 reviews,
rating : 0.00, 0 votes. Author : Rojo Sunsen
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More Bang For Your Press Release Buck
Free press release distribution sites like prweb.com offer you an opportunity for additional exposure beyond your media list. Not that submitting your release on these sites necessarily gains you more coverage, though that’s a distinct possibility....
0 reviews,
rating : 0.00, 0 votes. Author : Joseph D'Eramo
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How to Plan Your Conference With Less Pain and More Gain
THERE is an alliterative saying I learnt in the Air Force: Prior Preparation Prevents Pretty Poor Performance.
The 6P Rule is central to many things, especially those requiring structure and excellent organisation. Why? Because if you don't get it ...
0 reviews,
rating : 8.50, 2 votes. Author : Robin Henry
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10 Critical Press Release Writing Tips
1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the “who, what, where, when and why” in the lead of your press release. The remaining part of your press release should include supportin...
0 reviews,
rating : 0.00, 0 votes. Author : Paul W Wilson
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Publicity For Your Sales Success
You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time ...
0 reviews,
rating : 0.00, 0 votes. Author : Dave Wells
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Media Training: When Doctors Attack
Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of Creutzfeldt-Jakob disease (a human version of mad cow disease). The article pulled at the heartstrings, and captured his personality so well t...
0 reviews,
rating : 5.00, 1 votes. Author : Brad Phillips
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Being Ready When a Media Frenzy Hits!
The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?
This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was the one who alerted the media within minutes of ...
0 reviews,
rating : 0.00, 0 votes. Author : Mary Gardner
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Action: The Only Communications Measure That Counts
The purpose of a communications effort (e.g., advertising, public relations) is to
motivate people to action. If it hasn’t, it has failed. The bottom line is this: action
is the only communications measure that counts.
Advertising and public re...
0 reviews,
rating : 0.00, 0 votes. Author : Fard Johnmar
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Gear Up for the New Year With Free Publicity
So you’ve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?
That’s where publicity comes in. And you can do it. It just takes time – and a plan. Here are ...
0 reviews,
rating : 0.00, 0 votes. Author : Shannon Cherry
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Just Say No . . . To The Unnecessary Press Release
There is a widespread, but unacknowledged epidemic sweeping the country. It’s
called Press Release Addiction or PRA. Those suffering from PRA usually display the
following symptoms:
* An overwhelming compulsion to distribute a press release -- ...
0 reviews,
rating : 0.00, 0 votes. Author : Fard Johnmar
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Public Relations 101: Getting Your Message Out
Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product. Sometimes it's difficult to have your voice heard amidst the cacophony...
0 reviews,
rating : 0.00, 0 votes. Author : Chris Robertson
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Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?
Yes, we know PageRank doesn’t mean much, except in terms of branding. But it does give some indication of how effective your ...
0 reviews,
rating : 0.00, 0 votes. Author : Priya Shah
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The Magnificent Power of the Press Release
However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Neverth...
0 reviews,
rating : 0.00, 0 votes. Author : Peter Finers
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Forget Press Tours, Have a Teleseminar Tour
Businesses of all sizes, including start up and Fortune 500 companies try to receive as much promotion and publicity for their product and services as they can. Quite often their marketing tactics require huge amounts of investment in time, energy ...
0 reviews,
rating : 0.00, 0 votes. Author : Daniel Janal
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55 Reasons To Send Out a Press Release
When should you send out a press release? You want to know my acid test? If it’s newsworthy and if it’s useful to the reader. It’s that simple.
There are many factors to weigh when considering the need to send out a press release. As a publicist I...
0 reviews,
rating : 0.00, 0 votes. Author : Scott Lorenz
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Interactive Press Releases Affect Year-End Projections
It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly as the new floods in. Sales teams everywhere are h...
0 reviews,
rating : 0.00, 0 votes. Author : Daniel Dessinger
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Public Relations - Avoiding Disasters
In our previous article in our public relations series we discussed how to land you first job in the field of public relations. In this article we're going to briefly touch on what exactly public relations is and how complex it has become in our m...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Russell
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Consider Media Lead Times When Pitching Stories
You improve your chances of getting coverage if you understand the lead times of the various media when pitching story ideas.
Newspapers, for instance, often work with no lead time. Online, radio and TV, too, are known for their immediacy. Newspape...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Powerful Strategy to Get More Press and Media Exposure
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, but it is sometimes quite another to get all the media and press exposure that you desire and may even truly deserve. The mo...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Hesser
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How to Write that Press Release Masterpiece?
The press release is a wonder drug when it comes to website promotion. Yet it’s one of the least used tools for new marketers.
Press releases can be submitted just once to one place but suddenly appear in many publications in different locations us...
0 reviews,
rating : 0.00, 0 votes. Author : Irene Vasilas
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A News Release Is Not An Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!
It's true, an article about your business does wonders for your business. ...
0 reviews,
rating : 0.00, 0 votes. Author : Angela Booth
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Two Super Secrets of News Releases
Up to 90 per cent of stories in newspapers and on the TV news appear because
someone sent out a press release. Can you imagine what that means?
What would happen to your business if you appeared on Oprah? Or if a major
magazine did a feature stor...
0 reviews,
rating : 0.00, 0 votes. Author : Angela Booth
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Please your Potential Buyers with Corporate Promotional Gifts
Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the
types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that ...
0 reviews,
rating : 0.00, 0 votes. Author : Stephen N
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