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Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity: When Calling a Reporter, Keep it Short When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas). When phone solicitors call you, you don't want to hear a long explanation of their product.... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - Use This System to Track Publicity Progress Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact Just because a publication is small doesn't mean that getting your name in it won't have great impact. Trade on the reputation of the trades Some of the trade publications have very loyal audiences who are much more likely to trust someone they see... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Free Radio Publicity for Marketing-Minded Financial Planners Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. Getting to know producers, and giving them reasons to show... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - The Right Media Person to Call for Free Publicity You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. Don’t call a business reporter who covers the pharmaceutical... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners Get Free Publicity With Email In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone. However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing. Many reporters favor e-mai... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - What to Say to a Reporter You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. Here's where the publicity game gets interesting for marketing-minded financial planners. You’ve been tracking r... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter. I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople ... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Three Publicity Tips for Marketing-Minded Financial Planners Financial planners, the first thing to know about reporters is this: they are busy. Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketin... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys: Surv... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets Sure, any publicity is good. But don’t invest time and effort to be in “Lucky: The Magazine for Shopping” if your major topic is planning for college. Go where your market is! Which media outlets are the best for you? Easy answers – and the Home Ru... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - How To Get Your Story on Television A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news. But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 d... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - Tips on Dealing With the Media You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media. At that point, they are free to do whatever they want with the information you gave them. Your job from then on: control and ... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Publicity - How to Write a Headline That Will Garner Free Publicity Taking your ad and turning it into paragraph-style prose is not a press release – chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience n... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Two Donts for Financial Planners Seeking Free Publicity Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth. Most respectable publications erect a wall se... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date. In January, when you are muttering about the expensive heating bill, maga... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Often, Topic A has a controversial element, such as when ta... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners Garner Free Publicity by Making it Easy for the Media Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read. Any marketing-minded financial planner will start to do the same if they are se... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners, Dont Hold Back Information From the Media Some financial planners think that they shouldn't share their top tips with the media. I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people w... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners Publicity and Marketing - Live By The Calendar The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it’s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media yo... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity) A common complaint you'll hear is that the media is fixated on negative stories. But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilte... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners, Follow These Guidelines to Get Free Publicity Be a Resource The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement. They look to financial... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success r... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Pages : [<<] ... 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 ... [>>] Add article | Manage Articles | Top Rated articles | Most Reviewed articles | Contact us | Links