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The Key is Understanding the Media The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories. That heap of paper that thuds onto your doorstep early each morning – it’s called a n... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Five Publicity Buckets For Marketing-Minded Financial Planners Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she. Why didn’t the press pick me?” Well, chances are, as you now know, they picked her for at least two good reasons: She is a proficient – though not neces... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners, Its Not Who You Know But What You Know Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this: “Who do you know in the media? (Or, sometimes they frame it as... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity In this great country of ours, there are basically three ways to get yourself tons of media coverage. You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start. You can become notorious. Getting arrested, or enmeshed in a... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? Commit this to memory, please: To get in the media, being good is good enough. You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage. The prize goes... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele What Determines PR Success? As a business, non-profit or association manager, occasions will arise when you’ll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success o... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly 10 Tips to Give Your Press Release The Edge It Needs to Make the News Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction... (1) Make sure the information is newsworthy. (2) Tell the audience that the information is inte... 0 reviews, rating : 6.00, 1 votes. Author : James Burchill How PR Helps Managers Win Anything that lets managers achieve their managerial objectives is a winner. It’s a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences. How that comes about is the story... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly Submitting A Press Release Can Benefit Your Business A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global... 0 reviews, rating : 0.00, 0 votes. Author : John Kovacs Managers: Do You Trust Your PR? You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly Media Training: How To Speak During a Media Interview WHITE NOISE A client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound. That approach goes counter to every rule of television a... 0 reviews, rating : 0.00, 0 votes. Author : Brad Phillips Media Relations: Should You Pay For News Coverage? Dear New York Times: I’d like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you. Imagine how such a letter would be greeted in the New Yo... 0 reviews, rating : 0.00, 0 votes. Author : Brad Phillips Permanent Press: Using Press Releases to Keep Your Company in the News When is your best advertisement not an advertisement? When it’s a press release. In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools. Why is it vital to put yourself in the news? Bec... 0 reviews, rating : 0.00, 0 votes. Author : Dennis Bacchetta Do You See PRs Real Value? As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation? Do you see the value in persuading those key o... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'... 0 reviews, rating : 0.00, 0 votes. Author : Cathy Goodwin Publicity and Marketing Magic For Financial Planners: The Four Mores Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you: more recognition more credibility more value to the marketplace more business It’s obvious that getting more publicity... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele How Marketing-Minded Financial Planners Get Publicity You’ve probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good n... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele For Financial Planners, Marketing and Publicity Is About You For financial planners, getting publicity, in the end, isn’t about having contacts in the media. Or about writing a great press release. In the end, it’s about one thing: it’s about you. You, and the knowledge and expertise you share every day with... 0 reviews, rating : 0.00, 0 votes. Author : Ned Steele Austin’s Annual Charity Event with KVET In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market... 0 reviews, rating : 0.00, 0 votes. Author : Lance Winslow Top Ten Tips For Great Sound Bites If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a repor... 0 reviews, rating : 0.00, 0 votes. Author : Shannon Cherry What Some Pros Know About PR They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external “publics” to the ma... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly Youve Done PR the Hard Way Long Enough As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on. You have better things to do. Like demanding the real results you’re entitled to, and for which you’ve paid... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly The Medias Muscle: Make it Work for You The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public. No promotional... 0 reviews, rating : 0.00, 0 votes. Author : Lonny Kocina Why PR Can be Effective Medicine When properly applied by business, non-profit and association managers, public relations “medicine” does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations. It’s easy-to-swallow ... 0 reviews, rating : 0.00, 0 votes. Author : Robert A. Kelly TV Reporter Shares the Secrets to Getting Covered on the News Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs ... 0 reviews, rating : 0.00, 0 votes. Author : Jeff Crilley Pages : [<<] ... 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 ... [>>] Add article | Manage Articles | Top Rated articles | Most Reviewed articles | Contact us | Links