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Category : Business > PR : (642 articles, page 16) |
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Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of delivering and their need to achieve specific
busin...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts. Then goes on to create, change or
reinforce that opinion by reaching, persuading and
moving...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Public Relations Going O.K?
Yes?
Good!
Still, as a business, non-profit or association manager, if
you're not getting the behavior changes you paid for, you're
wasting your money.
Here's why I say that. People act on their perception of the
facts, and those perceptions lead...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Pressure From the Top?
Yes, and that pressure often comes from a CEO who knows
what a public relations investment SHOULD produce.
And do public relations folks fear such pressure? Not those
who've got the answers!
For example, "we're spending your public relations inves...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Much Ado About A Lot!
I say public relations can be a matter of survival for your
organization.
So, to me, making your business a success is a lot over
which to raise much ado!
Especially when the very people who hold your future in
their hands - your key, target aud...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Mind Your Own Business!
And the best way to mind your own business is to insure that
those audiences whose behaviors have the greatest effect on
your enterprise keep thinking about you in the most positive
way. Reason is, bad behaviors often follow bad perceptions,
so...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Can Your PR Do This?
Can your PR do something positive about the behaviors
of those outside audiences that most affect your business,
non-profit or association?
Can your PR deliver external stakeholder behavior change
-- the kind that leads directly to achieving your...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most pr...
0 reviews,
rating : 0.00, 0 votes. Author : John Jantsch
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Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and
public entity managers seeking a direct connection between
the money they're planning to spend on public relations, and the achievement of their organizational objectives.
We can...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Does the PR Blueprint Work?
Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reac...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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When Tactics Are Not Enough
Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column. Or, which to do first, the trade show exhibit or
the video clip. All useful tactics, but hardly the detailed
planning needed to...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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What People Believe Can Bring You Success
Just think about it.
If I come to believe that you really didn't dump those chemicals
in the river, I'll probably stop picketing your business.
Or, if I now believe you actually care about me as an employee,
I may stay with the company.
And if I be...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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What I Do
I believe this about public relations.
People act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. So, when we create, change or reinforce that
opinion by reaching, persuad...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your
business unit, or meet certain expectations of your
association membership, or achieve your non-profit's
operating objective. In each case, you'll need public
relations activity that crea...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these. New proposals for strategic
alliances and joint ventures; rebounds in showroom visits;
cust...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Winning Game Plan
You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
Here's why. People act on their per...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employerclient satisfied with ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.
But they're not the high-octane PR firepower you need to
deliver growth results like new proposals for str...
1 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that
the right PR really CAN alter individual perception and
lead to the changed behaviors you need.
Especially when you recognize that people really
DO act upon their perceptions of the facts...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that ...
0 reviews,
rating : 0.00, 0 votes. Author : Todd Brabender
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Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
It all happens when you do...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner medi...
0 reviews,
rating : 0.00, 0 votes. Author : Carolyn Moncel
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What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.
Instead, pursue public relations that does nothing...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the s...
0 reviews,
rating : 0.00, 0 votes. Author : Carolyn Moncel
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How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.
But things...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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