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Category : Business > PR : (642 articles, page 17) |
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Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?
I speak of public relations that alters individual pe...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a co...
0 reviews,
rating : 0.00, 0 votes. Author : Carolyn Moncel
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Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.
In your own best interests, here's what you'd better be
doing about them...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences of yours that most
affect your organization?
An...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Imagine PR Like This Helping You
As the kids say, how cool is this?
You're a business, non-profit or association manager
and, finally, you decide to do something positive about
the behaviors of those important outside audiences of
yours - behaviors that MOST affect your operatio...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The rep...
0 reviews,
rating : 0.00, 0 votes. Author : Bill Stoller
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Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!
Not a single photographer showed up to capture the moment. And we were pleased as punch!
Not a single newspaper knew about the event. And we received front page coverage in...
0 reviews,
rating : 0.00, 0 votes. Author : David Leonhardt
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The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
You’ll get...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
Big pain on t...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!
Especially unfortunate when your PR budget could be doing something really positive ab...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?
Have you ever wondered what the secret of working effectively with the media is? Do you wonder...
0 reviews,
rating : 0.00, 0 votes. Author : Maria Boomhower
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Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for."
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion?...
0 reviews,
rating : 0.00, 0 votes. Author : Bonnie Jo Davis
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Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the r...
0 reviews,
rating : 0.00, 0 votes. Author : Carolyn Moncel
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The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied,...
0 reviews,
rating : 0.00, 0 votes. Author : Todd Brabender
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Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business...
0 reviews,
rating : 0.00, 0 votes. Author : Janice Byer
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Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.
Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they’ll get th...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PRpublicity professional and former media p...
0 reviews,
rating : 0.00, 0 votes. Author : Todd Brabender
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What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, chan...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Recessions Dont Last Forever!
It could, but what if it doesn’t?
Will you be prepared?
Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?
Because, once the economy emerges from recession, if they don’t, you’l...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Especially sad when tactics are placed in motion...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Ignore PR at Your Peril!
If you do, it means:
you don’t value tracking the perceptions of important outside audiences whose behaviors could sink your ship:
you don’t care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
When members of those “publics” of yours perceive and understand who and what you are, and like what they see, the behaviors ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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So Whats Wrong With Strategic?
Some folks see the word “strategic” as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.
Even the dictionary calls a strategy “of great importance to a ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!
For those of us in public relations, how sweet it is when members of an important targ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring ...
0 reviews,
rating : 0.00, 0 votes. Author : Colin Ong TS
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