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Category : Business > PR : (642 articles, page 18) |
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PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment’s objectives. And public relations best practice – properly applied – does just that.
How? The driving force is public relations’ fundamental premise which promises to harness your most...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR Failure Defined
I define public relations failure this way:
key audience perceptions are not monitored
a realistic, corrective goal is not set
an improper, or no real strategy is selected
a persuasive, compelling message is not prepared
communications tactics are...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Well-Oiled Strategy Machine
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you des...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.
The premise reads this way: “People act on their own perception of the facts before them, which leads to predictable behaviors about which someth...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company star...
0 reviews,
rating : 0.00, 0 votes. Author : Diane T. Creston
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Public Relations Productivity
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on their perception...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEO...
0 reviews,
rating : 0.00, 0 votes. Author : Judy Jernudd
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PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feeling...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those be...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How Would You Ever Know?
Your important outside audiences behave in ways that stop you from reaching your objectives.
Because you haven’t paid much attention to their care and feeding, is it likely you’ll know they are placing a hammer lock on your business in time to l...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.
But, c...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?
Chances are your PR effort is focused primar...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.
Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalitie...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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I Cant Afford A PR/Publicity Campaign -- Can I?
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own...
0 reviews,
rating : 0.00, 0 votes. Author : Todd Brabender
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Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
I refer to perceptions of your organization, and resulting behaviors such as:
customers making repeat purchases;
prospects...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Get PR Off the Bench
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.
But that’s exactly what’s happening at organizations that allow their public relations people to play games with tactics...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
Often, however, that primar...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Dont Put Up With Junk PR
In public relations, “junk” is more about attitude and lack of understanding than a measure of quality.
Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fac...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
With that attitude, you could have a long wait before you see community leaders...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Are You PR-Challenged?
You won’t be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectiv...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How About MANAGING Your Own PR?
It’s one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
It’s quite another matter, however, when that...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading t...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
No slap at communications tactics. They come in real ha...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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