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A News Release Is Not An Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!
It's true, an article about your business does wonders for your business. ...
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rating : 0.00, 0 votes. Author : Angela Booth
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Two Super Secrets of News Releases
Up to 90 per cent of stories in newspapers and on the TV news appear because
someone sent out a press release. Can you imagine what that means?
What would happen to your business if you appeared on Oprah? Or if a major
magazine did a feature stor...
0 reviews,
rating : 0.00, 0 votes. Author : Angela Booth
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Please your Potential Buyers with Corporate Promotional Gifts
Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the
types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that ...
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rating : 0.00, 0 votes. Author : Stephen N
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How to Break News...and When to Apply the Brakes
“ Whitson, Journal News.”
“Jamie, it’s Phil, how you…”
“Phil, whataya got? On deadline. Can’t talk.”
“I’m following up a press release I sent late yest…”
“Yeah, got it. Not news. Call me when you have news.”
Ah, the life of a public relations neoph...
0 reviews,
rating : 0.00, 0 votes. Author : Charles Epstein
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Press Releases - Helping Raise Business
It has been noticed that businesses, whether small or big, puts in huge amounts trying to find ways to get best publicity for their organization and its achievements. Publicity is nowadays widely considered in company’s budgets to enhance profits.
...
0 reviews,
rating : 0.00, 0 votes. Author : Allen Brown
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10 Tips for Writing a Press Release
Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products or services but it helps build credibility. Using these tips will help insure your press release gets in the news.
1. Y...
0 reviews,
rating : 0.00, 0 votes. Author : Melody Spier
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Media Training – Who Needs it?
It's flattering that the media has noticed your work – and you’d love the notoriety. But following that initial pride, your reaction might be (not necessarily in this order):
Fear.
Trepidation.
What if I blow it?
What if they ask me a har...
0 reviews,
rating : 0.00, 0 votes. Author : David Landis
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Public Relations Tips You Can Take to the Bank
There are two vehicles for having your company’s information show up in a newspaper or magazine… pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as...
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rating : 0.00, 0 votes. Author : Mary Eule
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Eleven Solid Ways to Optimize Press Release
It is an amazing thing that you find a press release for a particular product posted at a site that doesn’t meant for such commodity. Despite the fact, the press release drags you to the company's website that has no existence in any search engine ...
0 reviews,
rating : 0.00, 0 votes. Author : Allen Brown
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PR Malfeasance
Back in July this year, blogger and Yahoo! employee Russell Beattie published a well-publicised rant about the tactics PR firms are using to insert their promotional press in this untapped domain of publishing. In it, he fumed at the PRrazzi: “What...
0 reviews,
rating : 0.00, 0 votes. Author : Daniel Harrison
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Meet The Media Again
Businesses can boost their organization by getting media coverage. Below is some information about some key media you may want to contact.
US News & World Report, 202-955-2000, says it is changing focus to deliver more analysis and investigative pi...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Give It Up
Americans spent almost as much in two months on holiday items as they did all year on charitable giving in 2004. Holiday retail sales for November and December 2004 in the general merchandise category were up 5.7 percent, totaling roughly $229 bill...
0 reviews,
rating : 0.00, 0 votes. Author : Harry Hoover
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Its the Story, Not the Size of Your Business!
Have you ever wondered why companies less established than yours receive better press than you? Well, the answer may be simple: they get publicity out there now while you're waiting to grow before making your move. As an entrepreneur or business ow...
0 reviews,
rating : 0.00, 0 votes. Author : Beth Silver
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12 Tips to Get Your Products Included in Gift Guides All Year Long
If yours is a product business, you know that certain times of the year are absolutely crucial to your sales.
For many product companies, sales opportunities increase during the Christmas holiday season, as well as other gift-giving times -- Valent...
0 reviews,
rating : 0.00, 0 votes. Author : Margie Fisher
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Profit from Press Releases Today – Tips To Do It Right
It’s not a secret that press releases have been used for years as a great source of free advertising. The real secret is in getting your press release to print. Knowing the right way to write a press release up your chances that the masses will fin...
0 reviews,
rating : 0.00, 0 votes. Author : Marie Gervacio
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The Art of Corporate Gift Giving Ideas
Corporate gift giving ideas are best discussed within the company level. Gift giving can be a touchy issue and it will be great
to have another colleague(s) to brain storm it. The benefits of corporate gift giving can never be underestimated and i...
0 reviews,
rating : 0.00, 0 votes. Author : Stephen N
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Service Business Owners: Take A Risk And Create An Ideal Client Profile
Do you know who your ideal client is? Most business owners don't really know. They guess!
And because they guess, they're working way to hard, marketing too much, spending too much money. I know I've been there, done that.
Now, my bottom line defin...
0 reviews,
rating : 0.00, 0 votes. Author : Maria Marsala
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Get the Media to Use Your Photos and Press Release
Is it easy to get a picture published in the media? This is a question I am often asked by companies with a news item they wish to send out as a press release. The quick answer is no it isn't. However, that isn't to say it is impossible.
We have...
0 reviews,
rating : 10.00, 1 votes. Author : Simon Apps
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How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Signature files are great w...
0 reviews,
rating : 0.00, 0 votes. Author : DeAnna Spencer
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How to Create Your Own Indie-artist Press Release
Creating a press release can be one of the best ways for an indie artist, or band, to gain some instant media exposure for themselves. And you know, as well as I, that exposure is the name of the game these days. Even though the world-wide web has...
0 reviews,
rating : 0.00, 0 votes. Author : Kathy Unruh
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Hit the Nail on the Head—Effective PR
Public relations entail media relations, creation of press releases, copywriting and making of brochurescatalogues, advertising, and sponsorship. Whether you have a home based business, a freelance service provider, or run a small firm business, ...
0 reviews,
rating : 0.00, 0 votes. Author : Paul W Wilson
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Happy Holiday - Going Beyond the Family
With the holiday season here it is a good time to let your customers know you care.
Here some tips for the business owners among you to show your appreciation. After all these are the people that have helped you come to this stage!
Showing apprecia...
0 reviews,
rating : 0.00, 0 votes. Author : Kerry Bannigan
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How to be the Most Memorable Person at Networking Events
Most of the people I hear from hate networking. They go only because they know they "should," but it's like pulling teeth for them.
If you've experienced the usual clammy grip of fear when it's your time to introduce yourself, the following may hel...
0 reviews,
rating : 0.00, 0 votes. Author : Charles Burke
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Creating a Powerful & Effective Press Release
Have you considered a press release as a form of marketing for your company and your products? Sometimes this valuable tool is overlooked in place of more traditional advertising. The reason for this is because it is sometimes difficult to write ...
0 reviews,
rating : 0.00, 0 votes. Author : Mike Wyman
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Business Events to Increase Profits
Business events can help small businesses to generate additional income. Besides the fact that an event requires a lot of planning and organizing as well as the business has to invest money without knowing how much of that investment will make it b...
0 reviews,
rating : 0.00, 0 votes. Author : Christoph Puetz
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