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Category : Business > PR : (642 articles, page 20) |
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Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.
And again when t...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers, Have You Been Shortchanged?
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most imp...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How to Get Some of Paris Hilton’s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about ...
0 reviews,
rating : 0.00, 0 votes. Author : Letitia Wright
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PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
Why not shoot for a 1-2 PR punch?
First, focus sharply on those external...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Why Do You Want PR?
To get someone’s name in the newspaper or a product mention on a radio talk show?
If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: peopl...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
For others, public relations works best when it does something positive about the behaviors of outside audiences that affect t...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your m...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.
Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audien...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?
PR that uses its fundamental premise to deliver external stakeholder behavior change – the kind that ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re going to be?
As that manager, it also helps if you accept the fact that you...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actua...
0 reviews,
rating : 0.00, 0 votes. Author : Ramona Creel
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Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.
They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even p...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing
so with clear vision and self-knowledge. Too many marketing executives rely
on their own concept of the brand's identity, and never bother to discover what
attributes the...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising
can help bring you a fast response.
If you're having a fire sale, you want to advertise. You can put an ad out in a
day, control what it says, and pick where and when it...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often discredited. According to Dick
Lyles, president and chief operating officer of The Ken Blanchard Companies, a
full-service consulting and performance improvement company, "People tend
to migrat...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIR
How does one stay calm, relaxed, and focused while being interviewed on the
radio?
I've been both a guest and a host, and I've heard the nervousness in the voices
of many callers, and seen it in the eyes of ...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIO
Here are five basic methods of fitting your group into the programming at
radio stations:
1) Spot messages
2) Feature stories
3) News
4) Interviews
5) And becoming a reporter.
Here are details on each method.
Spot Mes...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages
to the human brain," said the late David Sarnoff, founder and president of RCA.
"No man is wise enough to know which avenue to the brain is best. Therefore,
the sensible ...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and she is darn good at placing product and service plugs on radio and in the newspaper. Which may be all ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent
personalities so that consumers will relate the brand with their favorite star,
and thus will be more likely to buy the product. The buying public imparts
credibility to t...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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Guerrilla PR- Chapter One
THE NATURE OF MEDIA
Thirty years ago, Marshall McCluhan, the father of modern
communications, wrote the immortal words, “The medium is the message.”
Today I would amend that to, “The medium is the media.” Our civilization is
utterly dom...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"
Whether you are making a pitch over the phone or in person, whether to a
newspaper or magazine journalist or a repo...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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Three Communication Secrets of The Great Communicator
I’ve worked in media and public relations for 20 years, and experience has
taught me that communication is an essential skill to master in order to be
successful in all aspects of one’s life. No one person can do many things
without the involvem...
0 reviews,
rating : 0.00, 0 votes. Author : Michael Levine
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