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Category : Business > PR : (642 articles, page 21) |
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Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth.
In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.
First, ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company’s public image and the coverage of your competitor’s business. Only if you are well-informed about theses topics, you can make sound business decisions.
...
0 reviews,
rating : 0.00, 0 votes. Author : Kathrin Koehler
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Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behavio...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers: Why PR is SO Key
When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.
But among such managers are those who fail to do anything about the behaviors of those outsi...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.
To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operati...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.
You need to create external s...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder beh...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to ...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve thei...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.
Consider this simple blueprint...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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PR Campaigns – How To Get To Grips With The Media
If you’re serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper b...
0 reviews,
rating : 0.00, 0 votes. Author : Paula Gardner
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Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of informat...
0 reviews,
rating : 0.00, 0 votes. Author : Paula Gardner
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PR: Whats the Point?
Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desire...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Your Organization: What Role PR?
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? O...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
Mistake #1 – You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.
Mistake #2 – Y...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
Truth is, your PR budget can deliver results far beyon...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Etymology- How Words Change Over Time
Etymology is the study of the origins of words.
As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating...
0 reviews,
rating : 0.00, 0 votes. Author : Maria Boomhower
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How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
Still, many realize th...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Why News Releases Fail
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).
Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax ...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Krupin
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Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your busi...
0 reviews,
rating : 0.00, 0 votes. Author : Joe Love
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Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publici...
0 reviews,
rating : 0.00, 0 votes. Author : Kathleen Gage
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How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their depa...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MO...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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