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Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
That's what it's like where I live.
But like everywhere else in the country, our high school sports are always looking for way...
0 reviews,
rating : 0.00, 0 votes. Author : Michele Pariza Wacek
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Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
You may have done those calculations in your...
0 reviews,
rating : 0.00, 0 votes. Author : Bryan Thompson
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The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Mo...
0 reviews,
rating : 0.00, 0 votes. Author : Bryan Thompson
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Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story – and that can be the hard part.
Here’s a basic rule of public relations for you, though: if ...
0 reviews,
rating : 0.00, 0 votes. Author : Amber McNaught
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So, How Do I Answer That?
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.
Most...
0 reviews,
rating : 0.00, 0 votes. Author : Maria Boomhower
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Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject i...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than for other types of business people. Here’s why:
* People buy professional services based on reputation, credibility and knowledge
* Advertising works for products, es...
0 reviews,
rating : 0.00, 0 votes. Author : Margie Fisher
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Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.
But why is the media so powerful?
Is the media simply a ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
The media receives literally hundreds of me...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire....
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company’s messages. An interview opportunity is highly sought after in today’s business and to learn ways of working effectively with the m...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.
Communicating with your customers and stakeholders has become more deman...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.
Did you know there are more than 1500 talk radio shows in the US?
Also, radio ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?
By "them" I mean the experts. The teachers. Even some
people from advertising & PR agencies.
They'll tell you there's only one way to do a press release
"right."
Single page, double spaced, 12 point type.
...
0 reviews,
rating : 0.00, 0 votes. Author : George McKenzie
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Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact w...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations d...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.
The following are ten points to consider whe...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Remembe...
0 reviews,
rating : 0.00, 0 votes. Author : Meryl K. Evans
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Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today...
0 reviews,
rating : 0.00, 0 votes. Author : Rudi Goldman
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Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude.
Stop to think, please, who is really more important, your
customers, your chef or your own cost-saving ideas? True, you
have to keep you...
0 reviews,
rating : 0.00, 0 votes. Author : Miriam Silverberg
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Help Writing A Press Release
Why You Should Write Press Releases:
A press release is another way of saying news release or an announcement. It’s an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvement...
0 reviews,
rating : 0.00, 0 votes. Author : Kirk Gordon
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All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here’s the first - and most important - of them:
1. Journalists receive hundreds of press releases every week
Depending on the publication...
0 reviews,
rating : 0.00, 0 votes. Author : Amber McNaught
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Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general i...
0 reviews,
rating : 0.00, 0 votes. Author : Elena Del Valle
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