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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we’d authored for clients, and press releases.
For two of the three requirements, the issue was our embarrass...
0 reviews,
rating : 0.00, 0 votes. Author : Sally Hodge
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Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message th...
0 reviews,
rating : 0.00, 0 votes. Author : Dori Kelsey
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Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they’ve been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they’ve ever been misquot...
0 reviews,
rating : 0.00, 0 votes. Author : Brad Phillips
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Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
You respond by ...
0 reviews,
rating : 0.00, 0 votes. Author : Brad Phillips
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How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.
Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.
Video production is one area that is consta...
0 reviews,
rating : 0.00, 0 votes. Author : Marie-Claire Ross
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Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you have
one, do you stop before writing that final zero on the monthly
check, and think "I can do that myself." Suuure, you can!
But just to be certain, take this little test. Imagine
you have a...
0 reviews,
rating : 0.00, 0 votes. Author : Miriam Silverberg
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HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equ...
0 reviews,
rating : 0.00, 0 votes. Author : Monikah Ogando
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Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out of
business. I answered that too many people open a restaurant
because it's their dream.
A number of years ago I was walking along the street near my
home and office. I came upon a brand ne...
0 reviews,
rating : 0.00, 0 votes. Author : Miriam Silverberg
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What Does the Public Relations Client REALLY Want, and Why?
It’s not unusual for clients of service providers to insist that
their budget dollars be quickly applied to a variety of flashy
tactics. Yet, when pressed, many acknowledge that what they
REALLY want for their money is visible, end-game change.
...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distributio...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Hesser
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How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.
What’s the difference...
0 reviews,
rating : 0.00, 0 votes. Author : Claire Cunningham
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Managers: Super-Charge Your PR
Ain’t a gonna happen unless business, non-profit and
association managers, possibly like you, do something
positive about those important external audiences of
yours that most affect your operation. And then, as you
persuade those key outside f...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
But the chances of those stories coming to you on ...
0 reviews,
rating : 0.00, 0 votes. Author : Lisa Packer
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The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most c...
0 reviews,
rating : 0.00, 0 votes. Author : Charlene Rashkow
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Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors
of those important external audiences of yours that
MOST affect your operation.
Those embers can leap into flame when business, non-
profit or association managers use public relations to
alter...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become in...
0 reviews,
rating : 0.00, 0 votes. Author : Michele Pariza Wacek
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Managers: Heres a PR Template for You
Let’s start out with a caution for business, non-profit and
association managers: the premise of public relations
implies that the work you do BEFORE you use PR
tactics, such as press releases, brochures and broadcast
interviews, will determine...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you’re like most business people, you answered “Ye...
0 reviews,
rating : 0.00, 0 votes. Author : Dale Klein
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Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let’s call him Jack.
Whenever a sensitive issue arises, Jack r...
0 reviews,
rating : 0.00, 0 votes. Author : Brad Phillips
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Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organizat...
0 reviews,
rating : 0.00, 0 votes. Author : Brad Phillips
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How to Create Quality PR Results
For many of us, the word quality is closely related to our
expectations. When we receive the public relations results
we planned for, we feel, understandably, that we have
generated quality results.
Another interpretation says quality PR may simpl...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.
This comes after being selected No. 1 overall in the NBA ...
0 reviews,
rating : 0.00, 0 votes. Author : Thomas Murrell
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A Powerful PR Strategy
It really is powerful when a business, non-profit or
association manager uses public relations to alter the
individual perception of members of its key outside
audiences, thus beginning the process of changing their
behaviors.
And truly powerful...
0 reviews,
rating : 0.00, 0 votes. Author : Robert A. Kelly
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