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Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.
There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, c...
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rating : 0.00, 0 votes. Author : Ned Steele
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Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media pe...
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rating : 0.00, 0 votes. Author : Ned Steele
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Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
In fact...
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rating : 0.00, 0 votes. Author : Ned Steele
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Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactiv...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some ...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career successes and personal triumphs—heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an i...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
A print reporter gets maybe 700 words to do your story. A TV or ...
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rating : 0.00, 0 votes. Author : Ned Steele
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Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshou...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author o...
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rating : 0.00, 0 votes. Author : Ned Steele
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Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a bus...
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rating : 0.00, 0 votes. Author : Michele Pariza Wacek
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Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect...
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rating : 0.00, 0 votes. Author : Lance Winslow
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Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.
But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make ...
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rating : 0.00, 0 votes. Author : Ned Steele
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Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? I...
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rating : 0.00, 0 votes. Author : Ned Steele
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Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Quoting yourself may seem unnatural to you at first, but it’s what every report...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Three Tips on Writing a Press Release
Use journalistic style
Reporters are busy. Just like you.
So when you write anything for the media, be concise and tight.
Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about comp...
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rating : 0.00, 0 votes. Author : Ned Steele
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Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."
The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of...
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rating : 0.00, 0 votes. Author : Ned Steele
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Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the "round file."
That's ...
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rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!
Letters to the editor are among a paper’s most popular features, so getting your name underneath a letter can be even more valuable that b...
0 reviews,
rating : 0.00, 0 votes. Author : Ned Steele
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Publicity: Five Tips for Calling a Reporter
Always ask, “Is now a good time?”
Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” shows the reporter you’re sympathetic to her needs. It also ensures your pitch gets heard when the reporter is ...
0 reviews,
rating : 0.00, 0 votes. Author : Ned Steele
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