What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?

The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day’s news.

In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifying a good release;

1. ONE THAT MAKES SENSE.

An obvious point but one often overlooked in the pressure to put out a media statement.

2. APPEALS TO A WIDE RANGE OF PEOPLE.

3. DOES NOT HAVE AN OBVIOUS 'SPIN'

If it is overtly trying the 'sell' something the release is likely to go no-where.

4. FOR RADIO - IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION.

5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING

6. DELIVER IT VIA EMAIL.

Avoid the use of fax for a competitive radio station as it is unlikely to reach its target.

7. DON'T BULL S**T!

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

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