Business > Presentation > Light Up Your Audience with OSRAM - Components of an Effective Business Presentation
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Effective Presentations
All over the world thousands of business presentations are being given every minute of the day. Up and down the country, in offices, conference rooms and hotels, companies spend vast sums of money hiring rooms and projection equipment, employing staff, paying their expenses. The delegates spend their time and money attending these events. But how many of these presentations are effective? How many deliver the desired result? How many change the way people think?
While it is an absolute truth that you cant influence all of the people all of the time, the sad fact is, that for many presentations, the result is a complete waste of time or even worse they have a negative affect on the delegates.
So how do you give an Effective Presentation? What makes the difference between an average presentation and an Effective Presentation?
The Main Components
There are five main components of a presentation:
The Objective
The Speaker
The Room
The Audience
The Material
Think OSRAM, to help you to remember each of these components and consider each in turn to maximise the effectiveness of your presentation.
The Objective
What do you want the audience to do as a result of your presentation? This should be quantifiable and measurable. Remember to use a call to action at the end of you presentation to reinforce your objective.
The Speaker
Like it or not, you will be judged on your performance. So overcome any fear/nervousness or turn it to your advantage by using the energy generated by the adrenaline to add more power to your presentation.
The Room
Ensure you make the most of the physical environment. Keep it tidy and make sure everyone can see you and the screen (assuming you are using one) and can hear you clearly. Make sure that you know how to operate any equipment. Don't forget to turn off your mobile and the screensaver on your laptop.
The Audience
Probably the most important part of any presentation. Without them you would be talking to yourself. You should know as much about them as possible: Who are they, how many of them are expected, what are they interested in, what do they want to hear, what is in it for them?
The Message
It is surprising how fast the time goes when you get up and start talking. In a 30 to 45 minute presentation you will only have the time to convey between three and five main points. So keep it simple! If you can't state your central message in one or two sentences, you probably haven't narrowed your topic enough, or clarified your thoughts enough.
1. Decide on three to five key points.
2. Develop supporting evidence for each key point. Include statistics, stories and examples.
3. Develop a strong introduction and powerful conclusion.
4. Use visual aids to help communicate your message.
5. Perform the presentation with enthusiasm, variety and passion.
OSRAM (Objective Speaker Room Audience Message)
Put them together correctly and you will turn on a light in people heads. Brighten up their lives. Get your audience to see and understand things, about which they were previously in the dark.
Graham Young has held senior marketing management roles in multi-national software and high technology organisations. During his career, Graham has given countless successful presentations to audiences both large and small. He has also developed and run a wide variety of technology and soft skills training courses.
Graham now runs Young Markets (http://www.youngmarkets.co.uk) a niche marketing consultancy that works in the areas of Marketing, Presentations and Copywriting.
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