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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the questio...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Cobb
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Chicken Little And The Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as hi...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Shearstone
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5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.
I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walkin...
0 reviews,
rating : 0.00, 0 votes. Author : Bobette Kyle
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How To Make An Extra $100,000.00 Each Year
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE
McDonalds has added over 200 billion dollars to their sales with their one line “Would you like some drinks or fries with that?”
Sales are made or ...
0 reviews,
rating : 0.00, 0 votes. Author : Karin Manning
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Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors.
Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet?
Don't sell, diagnose. And what are you as a doctor looking for? Well, of course: that ever-illusive, yet e...
0 reviews,
rating : 0.00, 0 votes. Author : Dr. Lynella Grant
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The Damaging Admission - A Persuasive Technique
We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your ...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Cobb
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Successfully Selling Your Professional Services
As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. You...
0 reviews,
rating : 0.00, 0 votes. Author : Dr. Rachna D. Jain
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Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?
While you could certainly na...
0 reviews,
rating : 0.00, 0 votes. Author : C.J. Hayden
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Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rate...
0 reviews,
rating : 0.00, 0 votes. Author : C.J. Hayden
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How to Sell: Selling Tips of Master Moms
"If you don't think well of yourself, no one will think anything of you."
At least half of selling is a mind set. Set your mind to being selfish with
positive self-image, positive self-talk and your self-esteem. The sale is made inside
...
0 reviews,
rating : 0.00, 0 votes. Author : Patricia Weber
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Leads, Prospects, and the Huge Gap Between
The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or there are just not enough "good" ones. If sales had more good prospects, the company would have more sales....
0 reviews,
rating : 0.00, 0 votes. Author : Paul Johnson
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Do You Have Enough Prospects To Make Your Numbers?
Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated th...
0 reviews,
rating : 0.00, 0 votes. Author : Lori Feldman
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Sell More: How to Get Motivated Buyers To Call You First
How many sales opportunities have you lost to competitors who seemed to have the inside
track? It’s likely your prospect purchased from their emotional favorite.
Selling goes beyond communicating the value of your products and services. Selling is
...
0 reviews,
rating : 0.00, 0 votes. Author : Craig Elias
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Throw Out Your Selling Language - Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". A...
0 reviews,
rating : 0.00, 0 votes. Author : Ari Galper
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Flea Marketing Lessons
A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors ...
0 reviews,
rating : 0.00, 0 votes. Author : David Leonhardt
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Three Big Ol Tips for Better Sales Letters
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.
I think the following suggestions qualify as Big Ol' Tips. Look ...
0 reviews,
rating : 0.00, 0 votes. Author : Matthew Cobb
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What Successful Sellers Know - Others Dont ... The Subtle Art of Closing
Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, “at the End”. To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle a...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Shearstone
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Stop Screwing Up Your Sales Letter
"Sales Letter"... that's your web site's sales page.
The page with the carefully written copy designed to
convince a visitor that they will benefit from buying
what you are selling.
I began direct marketing before the internet and learned
the bas...
0 reviews,
rating : 0.00, 0 votes. Author : Mark Walters
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10 Tips To Overcome Your Fear Of Selling
Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to "sell" our products and services, many of us feel fearful or anxious about actually d...
0 reviews,
rating : 0.00, 0 votes. Author : Dr. Rachna D. Jain
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How To Profit From Initial Consultations
"I'd love to work with you, but…"
How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but th...
0 reviews,
rating : 0.00, 0 votes. Author : Rachna D. Jain
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Money Does Talk!
When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is buying in the wholesale cash market. This can be illustrated by referring to the biggest purchase we all make in our lif...
0 reviews,
rating : 0.00, 0 votes. Author : Willard Michlin
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Incentive Dilemma:
Manufacturers and distributors are rolling out more sales incentive programs for their channel partners than ever before.
Some of these programs are not as successful as they could be, however, because they fail to appreciate fully what motivates s...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Shearstone
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Solution-Sell is a Myth!
Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book “Up Your Income! Solution Selling for Profitability” to cast aspersions on the me...
0 reviews,
rating : 0.00, 0 votes. Author : Paul Shearstone
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Nothing Happens Until Someone Sells Somthing
You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passiona...
0 reviews,
rating : 0.00, 0 votes. Author : Lorraine Pirihi
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