Kentucky Fried Chicken (KFC) is a very well known restaurant in the world. It is rated at number 60 as the world most well known brand by BusinessWeek (McDonalds at number 9 and Nescafe, 23).

Its history spans almost 80 years when it started at Corbin (Kentucky-USA), in the 1930s. During this period the United States was under The Great Depression with almost 25 of the total success.

THE SUCCESS IS DUE TO THE FRANCHISE SYSTEM!!

In a franchise system, everything is documented and there are strict rules for running the business. For example:-

* The chicken must be cooked in a pressure cooker and left for 15 minutes
* The size of each of the chicken parts must at least 8 cm wide and weight 300 grams
* The chicken must be marinated overnight
* The age of the chicken when they were slaughtered must be between 60-70 days
* The minimum size of the restaurant must be 24x60 feet
* The color of the logo, the chair and the table must be yellow and the floor is dark grey.
* The toilet must be cleaned every 3 hours.
* The sink must be cleaned every 30 minutes
* The windows must be cleaned every morning
* Food left unsold after 15 minutes must be discarded.
* The worker must wear company-shirt and trousers. No jeans, corduroy or leather.
* 5 of gross earning must be used for national level advertisement
* 3% must be used for R&D to develop new recipes & local brand.
* The food must also be offered in discounted packages (e.g 2 chicken, 1 fries, 1 glass of pepsi)
* The food can be ordered seperately / "ala carte" but no discount applies.
* The restaurant must have air-condition.
* Etc.. etc..

This long list of standard operating procedures is actually the key to the success of the franchise. The long list is actually an accumulated wisdom and know-how the franchise system have developed after a few decades of operation.

Finally we found the holy grail!!

THE "SECRET RECIPE" of KFC SUCCESS IS ACTUALLY THE WHOLE FRANCHISE SYSTEM!!

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