The development of anti-aging alpha hydroxy acid moisturizers is promising a new approach for adult onset female acne. To date thousands of women nationwide have successfully used the anti-aging acne treatment from NioraŽ, Alpha ClearŽ. Their experience with this moisturizing cleanser is compelling evidence that softening the skin and reducing wrinkles with alpha hydroxy acids can be an effective treatment for this persistent skin condition.

NioraŽ recognized over a decade ago the relationship between acne and anti-aging and has compiled thousands of testimonials, and completed two studies on Alpha Clear. The connection between anti-aging and acne first became apparent in the 1970's when two Dermatologists, Dr. Eugene Van Scott, and Dr. Albert Klingman begin investigating vitamin A as an alternative to benzoyl peroxide for the treatment of acne. The basis of most over-the-counter acne remedies such as Proactive, Clearasil and others, benzoyl peroxide has limited effectiveness and can be drying to the skin.

Dr Klingman eventually developed Retin A, a derivative of vitamin A, and Dr. Van Scott began working with the structurally similar Alpha Hydroxy Acids (AHAs). Neither of these researchers attracted much attention until it was noted that women using these substances for acne were experiencing a reduction in skin wrinkling. Retin A and AHAs quickly became most widely used anti-aging skin care ingredients in the world. One of the first to incorporate AHAs into anti-aging skin care, NioraŽ had already achieved acclaim for it's anti-aging moisturizers. By 1993 NioraŽ was receiving many testimonials from women who realized NioraŽ skin care was clearing up their acne.

In response, NioraŽ re-examined the potential of AHAs as an acne treatment. Niora Founder George Tindall explains, "We realized that just as Van Scott's AHA acne treatments faded wrinkling, our AHA anti-aging formulations were reducing acne." Niora had discovered that moisturizing the skin enhanced the effectiveness of AHAs to reduce acne. The missing piece of the puzzle was Niora's incorporation AHA into their sensitive skin friendly moisturizing formulas.

Ten years of experience with Alpha ClearŽ demonstrates that the best acne treatment might well be the best anti-aging cleanser.

For additional information about Alpha ClearŽ contact NioraŽ at pr@niora.com, or visit www.niora.com. NioraŽ is an independent manufacturer of sensitive skin friendly anti-aging skin care located in Sweet Home, OR

CONTACT:
Niora
pr@niora.com
www.niora.com

Paul Resnick

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