Breast implants for cosmetic augmentation first became available in the 1960’s and rapidly gained popularity in the 1970’s. By the 1980’s breast augmentation was the second most popular plastic surgery (after liposuction), and the motto seemed to be “the bigger the better”. The oversized implants seen everywhere in the popular media in the 80’s and 90’s clearly served to alter the public’s perception of what breasts are supposed to look like: large, taut and high. The kind of breasts that formerly appeared only in cartoons.

Today, breast augmentation is more popular than ever. According to the American Society of Plastic Surgeons (www.plasticsurgery.org), 254,140 breast augmentation surgeries were performed in 2003. This is a 7 percent increase from 2002 and a 20 percent increase from 2000. But reason is beginning to prevail again, and patients and the public are ‘rediscovering’ the fact that the aesthetic ideal for the female breast is soft, supple, much fuller in the lower than the upper pole, and in proportion to the rest of a woman’s figure.

Patient demographics are changing, too. Women in their 30’s and 40’s (especially moms) are the fastest growing group of patients seeking breast augmentation today. These are women who have lost breast volume following pregnancy and lactation, and who simply seek to restore a natural, more youthful breast contour. They don’t want to look like they’ve had surgery; they instead wish to ‘fill out’ clothing better and feel more comfortable out of clothing. Even women who have not had children are opting for smaller, more realistic appearing breast augmentation. Professional women (including physicians!) want to look their best, but they don’t want to look “done”.

“It is very common in my practice to perform an enhancement that changes the

“Potential breast augmentation patients should also give serious thought to the following consideration: one great advantage of a conservative breast enhancement is that small implants are much more likely to feel natural. It is possible to provide an enhancement that is soft, supple and even undetectable (by touching) with a small implant, something that is never achieved with very large breast implants.

“One of my most recent breast enhancement patients (another doctor) had the following to say at her three-week follow-up appointment: ‘If I hadn’t written a check to pay for them, Dr. Law, I wouldn’t know they’re not really mine.’

Kile Law owns Blue Water Spa, a plastic surgery medical spa with her husband Dr. Michael Law. Dr. Law is a board-certified plastic surgeon. he practiced aesthetic plastic surgery in Beverly Hills before moving to his hometown of Raleigh, NC and starting a solo practice there. Dr. Law's philosophy is that great plastic surgery doesn't look like surgery, it just makes people look great.

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