If you would like to know how to advertise your home-based business in any mainstream publication -- even the ones that charge tens of thousands of dollars per full-page ad -- for only five cents (or less), then this article will show you how.

Listen: pretend for a moment that you have decided to advertise your home-based business in a mainstream publication. You know, like Cosmopolitan...Men's Health...The National Enquirer...or The Wall Street Journal. Publications that charge tens (even hundreds) of thousands of dollars to advertise in and that get massive readership.

However, unlike everyone else who wants to advertise in this publication, you know an advanced, "insider" secret way to get this full page ad for absolutely nothing. Not one single penny.

Plus, because you're on the "inside" with the publisher of the publication you have decided to advertise in, he has also decided to pay someone to write the ad for you...as well as have all the photography, typesetting and layout work for your ad done at his expense.

But wait!

I want you to further imagine the publisher has also "magically" arranged it so the vast majority of his subscribers and readers will believe everything your ad says 100%. In other words, nobody will wonder if you're some quack, con artist or shyster out to make a quick buck. Everything you say will be taken as fact. Nearly all the hundreds of thousands of readers looking at your ad will automatically, totally and completely trust you.

And finally, let's also say you have the exact same "insider" connections with the publishers of countless other publications all over the world. And not just print publications, but radio and TV stations also.

And because of these "insider" connections, you are able to secure the same setup with all of them. Including free air time, video production, radio production, on air talent, ad space, writing, typesetting, photography, graphic design and, of course, the automatic credibility, too.

Now, in this situation, with this kind of setup, and with the guarantee almost everyone will believe everything you say, how much money do you think your home-based business could generate? $100,000? $500,000? $1,000,000? A lot More? Maybe a little less?

Well, guess what? Believe it or not, there really is a way you can do everything in the above scenario.

How is this possible?

It's actually pretty simple: As of now, the vast majority of home-based businesses (as well as most other kinds of businesses) only focus on one kind of marketing.

* Some of them mirror the way big corporations advertise.

* Others concentrate on "direct response" marketing.

* And the majority tend to rely completely on some sort of word-of-mouth advertising.

But, only a tiny fraction of home-based business owners are savvy enough to use their normal mode of marketing...and use dirt-cheap media publicity to market themselves with at the same time.

Which is why I think publicity is probably the single "best kept" secret for home-based businesses ever invented. Not only is it dirt cheap (the cost of a fax) to get media interviews and attention, but it also gives you instant credibility with anyone who sees the “advertising” (articles, interviews, etc) they will do for you, since people tend to trust the radio stations, newspapers, magazines and TV stations they watch.

Bottom line: If you have a home-based business, and you aren't using media publicity to market with, then you are leaving untold thousands of dollars in profits on the table.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- where you'll find over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.

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