It seems like everyone has a web site these days. And those who don't have one are probably thinking about one. If you're in the thinking stage, congratulations! Having a web site is a fantastic way to grow your business by making you more visible to the world. But before you jump on the web site bandwagon, ask yourself this question: "WHY do I want a web site?" The answer is NOT, "Because everyone else has one."

When I first developed my web site four years ago, I just knew I wanted a web presence. But I didn't put much thought into why I wanted one. So I created some web pages that seemed to make sense, sat back, and enjoyed my (smallish) hit counts. But after a couple of years, I knew something was missing... my web site wasn't meeting my needs, because it wasn't created with intention! So I went back to the drawing board and starting writing down goals. Now that my business is three- fold (organizing, coaching, and selling products), my goals had to reflect those new revenue streams. So my primary web site goals became:

• To generate organizing client leads

• To sell my products on-line

• To get people to sign up for my e-zines

My secondary goals were:

• To establish credibility as a top/veteran professional organizer and marketing specialist

• To provide helpful information and resources

Goals in hand, I roughed out my new site. With the help of my web designer, we created a home page that led to easy navigation within the

As you plan for a web site (or think about a redesign of your current site), make sure you take plenty of time to map out what you want the site to do for you. Some ideas are listed below.

• To provide information about your company and its philosophies

• To highlight your company's "in the news" status

• To enhance the credibility of your business by having an online presence

• To highlight your products and/or sell products on-line

• To provide detailed information about your services

• To attract new clients and customers

• To keep existing clients informed

• To build an e-mail list

• To educate visitors

• To answer questions

• To jump ahead of the competition

• To provide links to other organizations

• To show your expertise through testimonials, photos, etc.

Do any of those goals sound like yours? Can you think of a few others that will make your site both fun and functional? Take the first step to a well-planned web site by taking pen to paper as your very first step to a new -- or improved -- web site.

© 2005 Time to Organize

Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.

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